Direct Mail
Nothing lasts forever—not even the price of a Forever stamp. Effective Jan. 22, the cost of mailing a one-ounce first-class letter returned to 49 cents, marking the first increase since January 2014. Last April, consumers got some relief when the Postal Regulatory Commission ordered the U.S. Postal Service...
In a transaction that closed last month, Stingem Management Group LLC acquired Boathouse Capital’s 72 percent stake in Colortree Group, a full service manufacturer of envelope products and print services for the direct mail industry...
Quad/Graphics, a leading global provider of print and marketing services, has expanded its direct marketing personalization capabilities with the installation of a new four-color Hewlett-Packard C800 variable inkjet print module...
As campaigns try to break through the noise and establish a connection with swing voters, the question becomes, what is the best way to make a persuasive and motivating impact on these individuals? Findings from a new USPS survey spell good news for the direct mail sector..
MAR Graphics, Valmeyer, Ill., has just completed the addition of a Pitney Bowes FlowMaster RS Flex inserting system. MAR Graphics utilizes the inserting system to produce a wide variety of mail projects. The six-station system is configured with in-line cameras and an...
USPS wants to increase the cost to send First Class Mail Parcels on Aug. 28, as well as offer marketers six mail promotions starting on
The U.S. Postal Service (USPS) reported operating revenue of $17.7 billion for the second quarter of fiscal year 2016 (Jan. 1, 2016 to March 31, 2016), an increase of $788 million or 4.7 percent over the same period last year. The increase was primarily due to...
Contrary to common assumptions about digitally connected millennials, a new joint survey demonstrates that young voters pay close attention to political mail and, in fact, favor it over other forms of political advertising. The survey, conducted by the U.S. Postal Service...
On March 12, 2015, Standard Register Co. rocked the industry with some startling news: The Dayton, Ohio-based printing giant filed for Chapter 11 bankruptcy-court protection, with a $275 million buyout offer from existing lender Silver Point Capital L.P. The story took several surprising turns...