Marketing and Sales

Apparel makes up an enormous part of the promotional products industry, rivaling pens and drinkware as one of the largest and most commonly sold product categories. Much more complicated than selling a bundle of pens or travel mugs, however, selling apparel can be a little daunting for the uninitiated.

Get me Will Smith!" "We need Sandra Bullock!" "Call George Clooney!"

It's easy to dismiss the career ambitions of teenagers. After all, high school is a place for developing skills to take to college where self-discovery happens. Joe Kluessendorf is an exception to this rule.

At launch events held in New York over the last three weeks for customers and employees, Mohawk Fine Papers revealed its blueprint to transform its premium paper business to thrive in today’s digital world. In his presentations, Thomas D. O’Connor, Jr., chairman and CEO for Mohawk, the largest premium paper company in North America, outlined his vision for the future. 

Why should someone spend time with you?" That was the question I asked the six salespeople who were the subjects of an intense week-long training session.

Quad/Graphics, Inc. has announced the formation of Media Solutions, a services group dedicated to helping marketers and publishers more efficiently and effectively integrate print and new media channels.

As a young freshman intent on becoming an architect or civil engineer, Matthew Jay quickly realized he had a problem: he hated math. Ironically, a two-step equation ultimately led Jay to a career in the print industry.

Industries across the board have built quite a collection of buzzwords over the last few years.

BCT, the largest wholesale printer in North America, is offering a series of educational webinars to assist its network of print brokers, advertising agencies and designers in their mission to deliver best-in-class service. 

IWCO Direct, a leading national provider of direct marketing solutions, will invest $4 million to reset its production platform during the next 60-120 days.