Marketing and Sales
We spent a little time at the massive PRINTING United Expo doing our favorite show floor activity: wandering aimlessly and trying to get a feel for larger narratives that show where the promotional products and print industries are right now: What are people interested in? What's new? What's exciting? Here are a few takeaways from day one of the PRINTING United Expo show floor...
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Steve Stancic, president of Specialty Mailing, St. Louis. Here, he highlights the issues he’s monitoring, shares his company’s new capabilities and explains why solution-based approaches work...
As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Zorch International Inc. CEO Mike Wolfe — No. 23 on our 2022 list — about how it used the slowdown of the pandemic to boost its efficiency and hit the ground running when things started to normalize...
A study released by R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The Macro Marketing Report showed primary concerns include shifting of buying power to new...
Cindy Rumpf Novack founded Candles And Supplies.com. What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers...
In the print and promo world, the term "upselling" is a bit of a misnomer that does a disservice to what a distributor does with their customers. Upselling is really just helping both parties add value to their order. Yes, the distributor will get a bigger sale, but the client is coming out with more than they might have known they needed. That, in turn, can create a better impression with the end-user, and everyone wins...
Many salespeople suffer from a serious problem — they talk too much. Here is what we can learn from out customers if we let them talk.
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Dave Klotter, CEO of Boundless Network, Austin, Texas. Here, he shares his goal-setting process, opens up about being a forever optimist and explains why our industry needs to sell itself...
As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon — No. 2 on our 2022 list — about the company's rebrand, and how it's contributed to their success in 2021...
Smart Source LLC has completed four acquisitions since January 2021. That’s played a major role in the company’s continued growth, helping Smart Source to $135.8 million in total sales last year and another ranking inside our top 15...