Marketing and Sales

Proforma has invested $20 million in technology over the last few years, and that investment is already paying off. The company once again finished 2021 in the top five of our Top Distributors list, with technology playing an integral role in its sustained success...

Print+Promo Marketing’s second annual Top Distributors resource has been released! This detailed report evaluates the print and promo industry’s top 75 distributors ranked by total annual sales for 2021. In a year that continued to test patience and spirit, distributors got resourceful. Their creativity paid off...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Jo Gilley, CEO of Overture Promotions, Waukegan, Illinois. Here, she explains how data informs her business decisions, reveals her “top-secret” past and previews the future of the company...

American Solutions for Business sales associate, Rod Kuncaitis, has achieved his personal best in sales this year, qualifying for ASB’s recent Sales Summit in Chicago. Kuncaitis has been with ASB since 1993 and he is in no way slowing down...

Steve Schulze started Nekter Juice Bar out of a desire to live a healthy lifestyle. His passion quickly turned into a business opportunity that has grown from one store location to more than 200 locations and more than $100 million in sales. Tune in to hear more about overcoming failures, valuable advice about franchising and how to ensure long-term success...

It’s hard to believe that we’re already planning for the fourth quarter. Now’s the time to start thinking of year-end gifts, employee recognition programs and more. When it comes to thoughtful products that end-users will love, there are a few options. Here are nine of them...

Every hot-dog eater or French fry enthusiast has had to deal with the dreaded ketchup spot on an otherwise clean white shirt. In a new line of apparel, Heinz is actually celebrating those accidents as a decorative piece, framing it as adding "flavor to your fit" with clothes that feature a ketchup spot. It's also appealing...

Stephen Willwerth, president and owner of Willwerth Management and vice president of new business at SVS Marketing, has created campaigns for some of the most beloved intellectual properties in the world, like “Toy Story.” Here’s how Willwerth combined printed and promotional products to bring the excitement...

Want in on the e-commerce opportunity? Then you’d better be able to provide your clients with an online store. And if you’ve never done it before (or you want to get more out of the stores you’re already operating), you’ve come to the right place. Join us as we answer some common online store questions...

Stran & Company, Quincy, Massachusetts, announced the launch of an expanded sales and marketing strategy. Stran is establishing a dedicated lead generation team comprising experienced industry veterans, as well as increasing its digital marketing to capitalize on the demand for the...