Marketing and Sales

Marketers have a really good understanding at this point that today’s customers are in charge. You need them more than they need you. With more options to choose from, more sites on which to compare price and more digital channels to shop across, today’s consumer is more demanding than ever...

Print+Promo, the leading source of business strategies for the distributor sales professional, is proud to announce the industry’s Top 50 Distributors of 2015. The annual ranking recognizes the industry’s highest-selling companies based on revenue for the last completed fiscal year...

Print+Promo repeatedly touts the importance of strong supply-chain partnerships. Last month, we concentrated on top revenue-generating trade printers—those companies that work hard to help distributors turn a profit, whether it be through idea-sharing, sales support or new technology offerings. Their performance turned heads, with total annual sales for the last completed fiscal year reaching numbers that haven’t been reported since 2009. Would the other half of this partnership share the same fate?

What does it take to be a strong leader? It seems everyone has an opinion. A quick Google search yields millions of results, ranging from passion to persistence. But being trustworthy tops the list of valuable qualities.

Tray Inc. President Brian Burlace never sought out a position in print leadership. When he wasn’t working toward his degree in management and consumer studies at the University of Maryland, he was busy perfecting his moves on the lacrosse field.

Your brand is not defined by what you say it is, but it is, indeed, characterized by what others say it is. To that end, successful individuals and organizations work hard to develop their brands through effective communication...

Traveling for work doesn't have to be a draining experience with back-to-back meetings. There are lots of opportunities to enhance your creativity. Recently, I asked colleagues working in health care, fashion, PR and education this question: "How do you spark creativity while traveling for work?"...

Horizon Promotional Products, Jacksonville, Fla., recently joined St. Louis-based Facilisgroup. Horizon Promotional Products, which Dave and Carmen Chappell founded in 2001, will gain @ease—a sales and order-processing system, buying leverage, high-impact marketing programs...

Boundless has appointed Tiffany Price to lead the Austin, Texas-based distributorship’s marketing team. Price is a results-oriented marketing leader with more than nine years of online marketing experience. Her specialties include launching new products, optimizing existing products...

WebbMason Marketing, a full-service marketing provider located in Hunt Valley, Md., announced the acquisition of Spry Inc., an analytics firm with deep expertise in big data, data science and data operations. WebbMason Marketing CEO Warner Mason released the following statement...