Marketing and Sales

In our sales approach we must think as leaders. Why should one take the road less traveled in sales? First, there is less competition on this road.

Setting a goal is simple. Just say what you plan on doing and everything else falls into place. Right? Wrong. It turns out that some methods of setting goals are better than others. And we have the research to prove it. Here are the things you shouldn't be doing when setting your sights on accomplishments. 

Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them.

In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans campaign couldn't be enjoyed by the blind. So, the agency worked with the soda company to make braille versions.

Life is a series of choices. We either define the moment or let the moment define us. Are you using your time in a deliberate and purposeful manner?

The share of email opens occurring on a mobile device keeps growing, climbing to 48 percent, according to a 2015 report from Litmus. Given the rapid growth in mobile email opens, it's only a matter of time before more than half of total opens will occur on a mobile device.

There's an underlying theme that runs through the stories we write every month forPrint+Promo: effective problem solving. Think you can offer an attractive price and call it a day? Think again.

In business today, effective influence is essential. Want your ideas implemented? You must influence others to act on them. Want more clients? You must influence people to buy from you. Want more advancement or responsibility? You must influence executives to see the value you offer.

Ask a business owner the biggest factors in determining a business's success, and he or she will likely tell you the following: happy employees, healthy company culture, great product, good marketing. No wrong answers there—each is an essential component of a healthy business.

Spring has arrived in full style. Often referred to as the season of renewal and rebirth, spring is

If anyone understands the millennial mind, it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini in 1995, Lyman hasn't just immersed himself in youth culture—he has helped brands like Truth, Ernie Ball and Journeys stay connected to it.

The Vans Warped Tour—his cornerstone event, which jams up to 100 bands into 10 hours of portable, mud-filled mayhem—is now the longest-running festival tour in North America. In his more than two decades as a marketer and promoter, Lyman has learned a thing or two about reaching teens and young adults.