Marketing and Sales

Twitter has added a new privacy setting that allows users to receive direct messages from anyone, regardless of whether they follow each other or not.

It appears Twitter is aiming this at businesses and providing them with another way of communicating with consumers. For example, a company might want to send out coupons or promotional material to consumers. Or, perhaps, consumers might be attracted to the idea of complaining about a particular service in confidence.

LinkedIn is a super tool to use when building your professional network, but are you using it correctly? Don't be a Lazy Man LinkedIn.

Email marketing can be an ideal vehicle for delivering story-based messages to audiences. When integrated with other channels, the use of stories in email marketing can deliver an exceptionally rich customer experience. Although there are many ways to incorporate storytelling into email marketing, here are three of the most common strategies that industry-leading brands use to introduce story concepts into their campaigns:

In the cutthroat world of sales, having an edge is crucial. One way to stand out is through consultative selling—a method that requires the salesperson to connect with potential clients on a deeper level by identifying and fulfilling their needs.

In today's sales environment, having the most product knowledge and the best pitch or presentation can only take you so far. What really makes prospects and clients eager to buy from you is the amount of love they feel from you.

In an ever-expanding digital business landscape, many working professionals are exchanging established means of follow-up, such as phone calls and face-to-face meetings, for quick messages over social media or email, and it is impacting their business relationships and bottom-lines.

We communicate a message in everything we do-and it's especially true when we use the term "brand." So, what kind of message is your brand sending?

With this year's spring training season officially underway, I am not only excited at the thought of no baseball-free Saturdays from now through fall, but I am also inspired to seize this unique time of year to make my own mark. Here are a few lessons from the pros on how to create your own spring training program and make it a real game-changer for your business.

Prospects don't buy from people they don't trust. So, how can a salesperson compete in a business environment that often reeks of inauthenticity and scam deals? Nobody said it was easy, but with a careful approach, winning over the decision-maker is just a handshake away. Here are five ways to put your clients at ease.

Web-to-print (W2P) has been used as a primary marketing tool by thousands of print service providers for the last 10 years. W2P systems are opening a worldwide market for print providers and many of them managed to grow their business tremendously in just a few months.