Distributors, mark your calendars. The Specialty Advertising Association of California (SAAC), the Southern California region's nonprofit association, will host The 2013 SAAC Show on Aug. 7-8 in Long Beach, Calif.
Marketing and Sales
Today's business climate presents similar concerns, questions and fears across the board. Here are some of the most common questions I hear from members of our industry:
Indecisiveness. It's in young couples picking out activities for their first few dates, it's in first-time car-buyers walking around the lot, and unfortunately, it's sometimes in clients buying print or promotional products.
Sales tips and tricks from the dealership lot.
Greg Muzzillo, founder of Cleveland-based distributor Proforma, is revealing his million dollar secrets in the launch of Million Dollar University, an online resource for gaining valuable insights into how to create wealth in the print and promotional products industry.
Nearly three years have passed since the Print Services & Distribution Association (PSDA) joined forces with management firm SmithBucklin and relocated its headquarters from Alexandria, Va., to Chicago. Now the PSDA is making bold moves once again.
History: Those who don’t know it won’t get rich from it. (Or something like that.) While conventional wisdom tells us that studying is for nerds, double-nerds and maybe the guy who does your taxes, it turns out that a little time spent on study can pay off on your quarterly balance.
You might think that salespeople are those individuals who make cold calls, have expense accounts or go out and "knock on doors." Or maybe you think that salespeople are those who have the word "sales" in their title and are "supposed" to develop business for your organization.
Maker's Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
Upon the recommendation of Martin Varley, CEO of industry technology company Trade Only, I picked up a copy of the New York Times best selling business book, REWORK, by Jason Fried and David Heinemeier Hansson.