82 Percent of B2B End-Buyers Expect Immediate Customer Service Responses
July 3, 2018 at 4:13 pm

Look, we get it, the sheer number of platforms for communication available to businesses can be extremely daunting. From live chat to Facebook Messenger, CRM to email, Twitter and beyond, it seems like there are simply too many options to hone in on what works best. The trick is, however, to understand...

How to Maximize Mobile Marketing’s Myriad Opportunities
September 19, 2017 at 4:00 pm

Given the country’s population and comScore’s Cross-Platform Future in Focus 2017 finding that mobile matters have driven total digital media usage up 40 percent over the last four years, one cannot deny that mobile marketing will continue to be one of the primary aids in helping end-users acquire their wants quickly...

Video: 3 Ways to Upgrade Your Mobile Marketing Strategy
June 21, 2016 at 6:53 pm

The popularity of mobile devices has changed the culture of communication—and it’s on marketers to keep up. Long gone are the simple days of overcoming spam filters. Brands are now expected to deliver a seamless, high-value experience across varying screen sizes...

Mobile Mastery
June 16, 2016 at 6:36 pm

Let’s face it: Being mobile-centric is no longer a trend reserved for Millennials. (Case in point: Just yesterday, I received a text message from my 82-year-old grandma.) For businesses, this shift means mobile marketing no longer can take a backseat to a company’s workflow...

Navigating Your Website
September 23, 2015 at 4:38 pm

Your company’s website can draw in new prospects and keep current customers happy just as easily as it can drive them away. “If you build it, they will come” may work in a baseball movie, but it’s a shaky strategy for your organization’s online presence. The key is to build it well. Is the site inviting, knowledgeable and aesthetically pleasing? Here are eight ways to help the process along.