Multi-media

The flexibility of print has always been its portability. Anyone can receive, transport, use and store it anywhere. Now, after hundreds of years, there are mobile digital media from Apple to Zoom ready to provide much of the same.

David Pogue, the technology columnist for The New York Times, recently made an observation that really rang true with me.

This month’s featured item combines innovation and technology with practical convenience for a product that’s sure to generate some buzz in the marketplace. Today, consumers of all age groups are infatuated with technology and gadgetry, and this revolutionary contactless payment system doesn’t disappoint.

MACtac Graphic Products, Stow, Ohio, is helping businesses expand the possibilities for untapped advertising space. StreetRap delivers the perfect short-term advertising and promotions vehicle for retailers, schools, public buildings, sports and other entertainment venues, and is ideal for outdoor events, grand openings and even plant safety messages. Featuring a 3.4-mil construction, StreetRap’s aggressive high-tack adhesive was designed for short-term applications for unsealed, outdoor, pedestrian concrete, asphalt and cinder block surfaces. It is also great for indoor concrete graphics, such as trade show or convention center floors, as well as selected smooth to slightly rough wall surfaces. Incorporating MACtac’s PERMACOLOR PF6300—a durable, slip-resistant 5.0-mil clear

The difference between a good ad headline and a bad ad headline is the difference between success and failure at getting your message to your target market. Your headline is the key to your entire ad’s success. Below are examples of various types of headlines to help grab prospects’ attention: • The Testimonial Headline. The testimonial headline is just what it says—it uses a customer testimonial for a headline. With this headline, you get your customers to sell for you by talking about the benefits they received. Examples: “How I Retired On A Guaranteed Income For Life” “I Was Tired Of Living On

Headquartered in Norwalk, Conn., Xerox presents a new line of DVD/CD Duplicators with LightScribe labeling capabilities, featuring eight models that are among the most productive, reliable and cost-effective on the market. Suitable for the duplicating needs of any organization or business, the new models include from one to 15 writer drives, and can operate independently of a PC to provide a quick and inexpensive way to make multiple copies of CDs and DVDs. LightScribe laser labeling can be used with or without a PC, and allows users to burn text or full graphic labels directly onto compatible optical discs without the need for a

By Maggie DeWitt Less is the new more, and this month’s mystery product is particularly apropos of current marketplace conditions. Not only is it lighter than its traditional counterpart, but the product goes beyond its primary function to provide valuable brand reinforcement while advancing eco-friendly initiatives. In addition, it can help distributors of both business printing and promotional products grow sales within various industries, and the product also serves as an excellent self-promotion. Check out the following clues to guess what the product is: • It is printed on FSC- and SFI-certified recycled stock, and is, itself, recyclable. • It is used

The TransPromo Summit is taking place in New York on August 13 and 14 at the Hilton New York. Attendees will be educated on strategies, techniques and tools for fusing traditional transaction documents with marketing messages, in order to enhance customer communications, improve customer retention and increase revenue. Today’s consumers are drowning in a sea of unrelated marketing campaigns, and corporate marketers are seeking new methods of communication that cut through the clutter to improve marketing ROI. The objective is to communicate with customers in a manner likely to carry some level of certainty that the message actually reaches the recipient. Unfortunately, many conventional

The Print Professional team congratulates everyone who participated in this year’s design contest for their creativity and ingenuity. It was exciting to receive new entries in the mail each day, and to see how industry professionals used their talent and supply chain expertise to deliver effective, high-quality solutions. With loupes in hand, a distinguished panel of judges from North American Publishing Company, Philadelphia, evaluated entries based on print quality, technical achievement and the degree to which a solution satisfied the intended application. They were so impressed with the submissions, that in addition to designating winners in the various categories, the judges felt compelled

By Peter Koeppel While most people have heard of blogs and podcasts, few are taking full advantage of what these marketing mediums can offer their businesses. As recently as two years ago, blogs and podcasts were viewed as nothing more than places for opinionated people to rant and rave or assert their viewpoints. Today, blogs and podcasts are the most explosive marketing vehicles to emerge since the Internet. BusinessWeek reports that more than 40,000 new blogs are popping up every day. And in 2006, the number of podcast feeds exceeded the number of radio stations worldwide, according to the CIA World Factbook. This means