Multi-media

Press manufacturer MAN Roland, with North American headquarters in Westmont, Ill., sponsored an annual survey of leading American creative professionals conducted by Graphic Design USA (GDUSA), which revealed the percentage of designers working in print increased from 91 percent last year to 92 percent currently. In addition, 75 percent of their projects are stand-alone print or involve the creation of at least one printed piece, and 70 percent of their total work time is spent designing for print. “Print uniquely engages the emotions and stimulates the senses with its classic strengths of permanence, tangibility, sensuality and physicality,” observed GDUSA Publisher Gordon Kaye. “Print feels

Distributors new to book and booklet sales can get the full story from Wichita, Kansas-based ADR Book Print & Multimedia. The company’s Five Minute Guide to Selling Books and Manuals is an easy-to-use tool to help make the selling process efficient and effective. Convenient 3x5" laminated cards offer tips on target markets, specific departments to contact, types of publications frequently requested and key questions to ask on sales calls. In addition, ADR Book Print & Multimedia provides a guide distributors can offer to end-users to assist them in successfully preparing their book and booklet projects. The 12-page guide covers topics such as page sizes, print margins,

Headquartered in New York City, interactive marketing and communications provider NAK is offering clients a new way to improve the effectiveness of direct response campaigns by combining the persuasive attraction of direct mail with the interactive power of personalized websites. Supporting the effort is proprietary technology from MindFireInc., whose flagship product, LookWho’sClicking?, is a Web-based application suite that helps automate the creation and management of personalized URLs (PURLs), personalized landing pages and tracking reports. NAK first creates an attention-grabbing postcard that provides each prospect a website address containing his or her name. The PURL is the key to accessing a Web landing page that is

Anoticeable crowd gathered around one vendor in particular during Glenwood, Minnesota-based American Solutions for Business’s national sales conference—held Feb. 28 through March 4 at the Minneapolis Hilton Hotel—and an excited buzz filled the air. Fueld Films, Parker, Colo., was busy introducing distributors to the next generation of creative solutions. Attendees were mesmerized as they watched a series of 30-second video ads, each custom designed for a variety of markets. “With the advent of new online video services like YouTube, and the introduction of interactive marketing campaigns, the face of advertising has changed forever,” explained Brady Anderton, a partner in Fueld Films with his brother, Jeff,

APEX Digital Imaging, Tampa, Fla., has licensed AccuWeather’s news, sports and weather content for redistribution on digital signage networks across the United States and Canada. The AccuWeather content functions as a powerful tool to draw viewers and reduce perceived wait times. AccuWeather’s digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts and weather trivia, as well as sports news, U.S. or world news, business news and financial information. Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers to tune out the information. “Weather is relevant