Multichannel

Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included...

ealliance, Alexandria, Va., announced that globally recognized technology and standards expert Jeff Collins has joined its staff as director of print technologies. Idealliance is a non-profit think tank with 12 offices around the world. It is recognized by ISO as the foremost certifying body for competencies, systems, materials, and facilities and the world’s foremost contributor to ISO standards.

Given the country’s population and comScore’s Cross-Platform Future in Focus 2017 finding that mobile matters have driven total digital media usage up 40 percent over the last four years, one cannot deny that mobile marketing will continue to be one of the primary aids in helping end-users acquire their wants quickly...

In his famous poem “Alumnus Football,” Grantland Rice declared, “For when the One Great Scorer…

Content marketing, direct mail marketing, email marketing, social media marketing, guerilla marketing—with so many options to reach potential and existing clients, it’s hard to know where to begin. One thing’s for sure, though: If you don’t know who your audience is, your chances of reaching them, regardless of marketing avenue, are slim...

What’s in a name? Only the future of your company. Just ask Printful Inc., a drop-ship printer of T-shirts, pillows, mugs and other customizable products. The Los Angeles-based retailer, which also handles fulfillment and shipping for thousands of online stores, had been using “ThePrintful.com” as its primary URL. Why not go with...

Email, mobile, social—it’s hard to keep up with the various ways to reach an audience. If you’ve been dismayed by the low response rates your marketing campaigns have received, it might be time to change the channel. But why stick with one when so many options are available? If you’re looking to fully optimize your marketing budget, it’s time to utilize multichannel campaigns...

The popularity of mobile devices has changed the culture of communication—and it’s on marketers to keep up. Long gone are the simple days of overcoming spam filters. Brands are now expected to deliver a seamless, high-value experience across varying screen sizes...

Let’s face it: Being mobile-centric is no longer a trend reserved for Millennials. (Case in point: Just yesterday, I received a text message from my 82-year-old grandma.) For businesses, this shift means mobile marketing no longer can take a backseat to a company’s workflow...

RR Donnelley & Sons Company (RRD), Chicago, has entered into a strategic relationship with Adobe to integrate Adobe Marketing Cloud into its technology platform. Through this arrangement, RRD and Adobe will deliver an exceptionally broad set of marketing solutions and services to their customers...