Social Media

We asked six industry social media pros to give us their best tips and tricks for six social media platforms. We assembled their responses into the second installment of our Ultimate Guide to Social Media, to give distributors access to proven social strategies, ideas and information specific to our industry...

Look, we get it, the sheer number of platforms for communication available to businesses can be extremely daunting. From live chat to Facebook Messenger, CRM to email, Twitter and beyond, it seems like there are simply too many options to hone in on what works best. The trick is, however, to understand...

There's no denying the ever-expanding role social media plays in consumers' buying decisions, with some brands even designing their packaging with social media in mind. As more people turn to these outlets to gather information, "social media influencers," who can have thousands, or even millions of followers who trust their opinions, play an important role...

No ads. Not free. Not personal. Like most Intranets, Facebook Workplace won’t be accessible to marketers. The ad-free version of Facebook, called “Workplace,” debuted on Oct. 17 and is available at a “pay only for active use” price...

Is imitation the sincerest form of flattery? Not according to Snapchat. With the introduction of Instagram Stories earlier this month, the internet had a fit over the cloning of one of Snapchat’s most popular features. Through Stories, users of Instagram, a Facebook-owned photo-sharing app...

In this fast-paced, connected business landscape, it can be challenging to stay on top of every internet trend and App Store addition. However, there’s one constant that should not be ignored: social media. According to We Are Social, there are currently 3.17 billion social media users, and according to Social Media Today, there are 1 million new mobile social users added every day...

It’s Microsoft’s most ambitious move yet into the world of social tools: The software giant announced Monday morning that it would purchase professional social network LinkedIn for a cool $26.2 billion. How do you think the deal will affect your business or the way you use LinkedIn...

Millennials are always on their phones. They change jobs regularly. They expect constant, immediate feedback. These are just a few of the criticisms leveled against Generation Y. All of these things may be true, but they have upsides as well. Millennials are up-to-date on current technologies. They have the long term in mind for their careers, refusing to settle for anything less than the best. They want to learn and grow...

This is probably one of the most missed opportunities for small businesses when it comes to social media. Because social media can be so complicated—you have to have someone manage it. You have several different platforms to work with...

Print professionals around the world are being encouraged to participate in International Print Day 2015 (IPD15), a global 24-hour event being held Wednesday, Oct. 14, 2015, during which social media will be used to highlight the creativity, importance and power of print and paper...