Web-to-Print

If you ask five people to explain what the term "web-to-print" means to them, you will most likely end up with five different answers. Quite simply, different needs require different implementations.

A summer job led John Gadd, CEO of Cleveland-based flozio, to a life in the print industry.

No one wants to become another failure in this economy. But, sometimes, it's difficult to outwit the competition and keep pace with ever-changing customer demands.

Online printing used to be for the few, the wealthy, the proud. But, because it's gotten less expensive it has opened the door for others, the little guys, to get into the game.

In today's working environment, business cards are sometimes a necessary evil. However, they remain one of the most effective branding tools available, giving distributors a surefire way to attract new customers and secure repeat orders. This month's mystery product offers a different method to generate additional revenue.

There's no denying the advantages of a web-to-print system. It allowed the process to move quicker, permitted last minute changes and wiped out the middle man or woman (no more face-to-face meetings for approval or to discuss changes).

Last year, print professionals continued to navigate the rocky path of an economic recession. Nevertheless, overall sales figures were up from 2008. Were manufacturers able to hold on to their modest success? The answer is not so simple.

Cleveland-based Business Stationery, LLC, a division of Identity Group Companies, announced the release of OrderCustom123, an online ordering solution designed for distributors to reach out to small businesses in the United States.

Grand Rapids, Michigan-based Broker Forms is ushering in a new era of delivering excellence to distributors, complete with a host of new materials.

Glenwood, Minnesota-based American Solutions for Business (ASB) announced the launch of IXCMA, an integrated cross-channel marketing platform designed to help clients improve the results of their most important marketing initiatives. IXCMA will be sold to customers via the company’s 600+ member U.S. sales force.