Wide-format Printing

'Three Billboards' Inspires More Billboard-Based Advertising
March 6, 2018 at 9:12 pm

"Three Billboards Outside Ebbing, Missouri" is the story of a woman, played by Frances McDormand, who takes matters into her own hands by putting up three billboards (hence the name) to question local law enforcement when it doesn't adequately investigate the murder of her daughter...

Mohawk Expands Wide-Format Inkjet Portfolio
February 28, 2017 at 9:08 pm

To meet the needs of the growing display graphics market, Mohawk, Cohoes, N.Y., recently announced the expansion of its wide-format inkjet portfolio with the launch of a new line of Mohawk Printable Textiles and Canvas, engineered by Aurora, for the latex, UV and solvent printers...

Large and in Charge
February 21, 2016 at 8:43 pm

Large-format products are hard to avoid. Whether they’re wrapped around an SUV, adorning the wall of your local hardware store or 20 feet in the air on a billboard, chances are you see a few every day. With such a large category of even larger (literally) products, how can distributors be sure that they’re getting their clients the right products for their promotions?...

Are Universities Spending Too Much on ‘Looking Good’?
January 19, 2016 at 6:53 pm

A USA Today report found that 29 colleges and universities spent a combined average of $2.5 million a year on large-format graphics to decorate athletics facilities. The schools say they help with recruiting of players and donors. Critics say they’re a waste of funds better spent elsewhere. But what do facility graphics really mean for these schools’ bottom lines?...

Read the Signs
November 25, 2015 at 8:59 pm

On an average day, how many signs or displays do you think you encounter? Perhaps the better question: How many of them force you to stop and look? There are signs people don’t notice until they’re standing next to them, displays they register as they pass by, and signs and displays that grab their attention enough to make them stop and process. With signs around (literally) every corner, it becomes increasingly important to stand out. Staying apprised of trends and techniques is a good place to start...