Insights

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...

Our fifth annual "Women in Print and Promo" feature highlights women of varying professional backgrounds—from account managers to CEOs. What do they have in common? All of our nominees inspire peers, shift perceptions and have a demonstrated track record of success...

For being such a tiny word, “big” can breed various reactions depending on the other utterances with which we couple it. It is very rewarding, for example, to achieve a big break, hit the big time and be the big woman or man on campus, but it can also be pretty upsetting to...

Long before Donald J. Trump took office, he vowed to “make America great again.” For starters, he was vocal about his pro-business stance, something that resonated with executives across all segments, including the printing industry. On Jan. 30, 2017, 10 days after being sworn in as the 45th U.S. president, Trump signed a two-page executive order requiring federal...

The honorees in this year’s “Print+Promo Under 40” didn’t catch our attention by chance. True talent breaks unexpected barriers, which is exactly what members of the class of 2018 have been working toward their entire career. What their résumés lack in years, they make up for with passion, skills and deep-seated principles...

The holiday haze has lifted, and mailboxes are now filling with credit card statements, which means you’ll have to make a few extra sales to close the gap in 2018. If you haven’t done so already, perhaps now is the time to consider dressing up a little business in the $5.51 billion promotional apparel sector. To help you get started, we’ve put together a collection of tips...

It can be hard out there for a distributor. The migration to online shopping has allowed end-users to easily bypass the middle man (or woman). The threat of direct selling remains very real. And, let’s be honest, is there anything Amazon can’t do? Despite the challenges facing distributors, they manage to persevere by selling into new revenue-generating buckets, executing a vision and mastering the art of consultation...

Not only does Print+Promo's Top 50 Suppliers list offer a glimpse into industry activity and health, it gives print manufacturers a chance to gauge where they stand among their peers. Did your company make the list? Find out...

If you’re a printer or a promotional products company that’s serious about buying or selling, there’s much to 
learn. The good news is, you don’t have to go at it alone. Read on for advice if you're trying to enter the deal-making environment...

Technology has been a major industry disruptor, influencing new—and less personal—communication styles over the years. The shift to online shopping hasn’t helped matters either. Suppliers can easily sell direct, distributors can bypass suppliers to import product and end-users can find production facilities with minimal effort...