Insights

Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…

The Port of Los Angeles sits in San Pedro Bay, an inlet on the Southern California coast that opens south into the Pacific Ocean. Its location, on the eastward side of a squarish chunk of land that juts down and out from the coast like a rogue molar, affords it tremendous protection from the Pacific’s waves and wind...

Are you a promo distributor or a print distributor? Or, are you a print and promo distributor? There was a time when these were two different paths—two different industries even. That’s not the case anymore, and especially after a grueling 2020, selling both print and promotional products is necessary for growth…

For many distributors of print and promotional products, the coronavirus pandemic has been a mixed bag of challenges and opportunities. There have been lost accounts and payroll challenges. But, there has also been time to rethink strategies and expand product offerings..

Just seven months ago, when Print+Promo released its annual State of the Industry Report, the conversation was different in its tone. Sure, there were whispers of a recession—will it or won’t it happen? But, the overall outlook was positive...

Kevin Mullaney is no stranger to the deal-making process. The CEO at PDF Print Communications Inc. has overseen a string of acquisitions for his Signal Hill, California-based company, with six of those transactions occurring in the last four years alone. While Mullaney doesn’t like to play favorites when it comes to acquisitions, he is excited about his recent purchase of Bestforms...

Steve Johnson got his start in publishing at the age of 15 mopping floors before transitioning to the company’s in-plant printshop. His love for the craft was genuine, pure and immediate. So, when management offered...

Working efficiently, smiling with your voice and giving attentive post-order follow-up can go a long way in the customer service field. Not everyone has these skills, and it can be costly to your business if you invest in the wrong people. Add to the mix the worst global pandemic in over a century—which has led to the viral shutdown of multiple economies, mass furloughs and stressed out customers—and now you’re really testing the superhuman patience of a customer service representative. Fortunately, this year’s collection of standout CSRs are up for the challenge...

This month, Print+Promo delved into three key verticals, health care, manufacturing and financial, to see how customer needs are evolving, what the respective sales cycles look like and how distributors can avoid making common mistakes. Find out what industry experts had to say...

Not only are the honorees in Print+Promo's "2020 Women in Print and Promo" feature rewriting the narrative of female representation in a traditionally male-dominated industry, they are finding ways to overcome what is set to be an economic calamity unseen during our lifetime. Read on for an introspective look into what print and promo means to these professionals...