Insights

Marketing the Right Way With Big Data
April 24, 2018 at 7:50 pm

For being such a tiny word, “big” can breed various reactions depending on the other utterances with which we couple it. It is very rewarding, for example, to achieve a big break, hit the big time and be the big woman or man on campus, but it can also be pretty upsetting to...

State of the Industry Report: Where is the printing industry going in 2018 and how does the Trump administration fit in?
March 20, 2018 at 6:55 pm

Long before Donald J. Trump took office, he vowed to “make America great again.” For starters, he was vocal about his pro-business stance, something that resonated with executives across all segments, including the printing industry. On Jan. 30, 2017, 10 days after being sworn in as the 45th U.S. president, Trump signed a two-page executive order requiring federal...

Print+Promo 2018: Under 40
February 20, 2018 at 10:00 am

The honorees in this year’s “Print+Promo Under 40” didn’t catch our attention by chance. True talent breaks unexpected barriers, which is exactly what members of the class of 2018 have been working toward their entire career. What their résumés lack in years, they make up for with passion, skills and deep-seated principles...

11 Ways to Boost Your Promotional Apparel Sales
January 31, 2018 at 8:58 pm

The holiday haze has lifted, and mailboxes are now filling with credit card statements, which means you’ll have to make a few extra sales to close the gap in 2018. If you haven’t done so already, perhaps now is the time to consider dressing up a little business in the $5.51 billion promotional apparel sector. To help you get started, we’ve put together a collection of tips...

Print+Promo Announces the 2017 Top 50 Distributors
November 21, 2017 at 7:50 pm

It can be hard out there for a distributor. The migration to online shopping has allowed end-users to easily bypass the middle man (or woman). The threat of direct selling remains very real. And, let’s be honest, is there anything Amazon can’t do? Despite the challenges facing distributors, they manage to persevere by selling into new revenue-generating buckets, executing a vision and mastering the art of consultation...

Print+Promo Presents the 2017 Top 50 Suppliers
October 24, 2017 at 7:24 pm

Not only does Print+Promo's Top 50 Suppliers list offer a glimpse into industry activity and health, it gives print manufacturers a chance to gauge where they stand among their peers. Did your company make the list? Find out...

The Art of the Deal: Insights into the M&A process
September 12, 2017 at 6:49 pm

If you’re a printer or a promotional products company that’s serious about buying or selling, there’s much to 
learn. The good news is, you don’t have to go at it alone. Read on for advice if you're trying to enter the deal-making environment...

Suppliers and Distributors Can't Afford to Break the Partnership Chain
August 1, 2017 at 6:25 pm

Technology has been a major industry disruptor, influencing new—and less personal—communication styles over the years. The shift to online shopping hasn’t helped matters either. Suppliers can easily sell direct, distributors can bypass suppliers to import product and end-users can find production facilities with minimal effort...

Women in Print and Promo: These Women Mean Business
May 16, 2017 at 9:11 pm

Women have undoubtedly made progress in American society, but it is not nearly enough. According to the International Labour Organization, 43 percent of all managers in the U.S. are women. An encouraging number, yes—though it’s less than half of the total, suggesting that there is significant room for growth...

Choose Your Flavor: Three Major Verticals and How to Approach Them
April 25, 2017 at 8:00 pm

The decision to target one, three or five verticals is personal. With multiple variables at play, there is a great deal of gray area. However, this much is certain: Distributors who venture into new markets unprepared risk not only their reputations, but, by extension, the reputations of those who know the niche...