The Promo Industry's Burnout Problem
December 7, 2021 at 6:04 pm

The supply chain is making life hell for promo distributors and suppliers, leading to mounting frustration that’s costing time, money and jobs. As burnout sets in, it’s only adding to the supply chain mess. What can the industry do to stop it? And what happens if it doesn’t?...

Print+Promo Marketing 2021: Meet nine customer service professionals who keep the print and promo industry running
October 21, 2021 at 4:34 am

Customer trust is one of the most important factors in a brand’s long-term success — and exceptional service is the way to earn it. If we think about it, we are all in customer service, simply doing our best to make clients feel heard, understood and supported. But, customer service representatives (CSRs) in the traditional sense typically are at the front line fielding the brunt of criticisms. Add to the mix a world-historical pandemic resulting in raw material shortages and port congestion, and suddenly “smiling with your voice” just got a lot harder.

2021 Top Distributors: Where Every Number Tells a Story
September 21, 2021 at 7:37 pm

Welcome to our first Top Distributors Resource under the Print+Promo Marketing brand! What a year it’s been. Last summer, as we strategized the messaging of our soon-to-be combined print resource, none of us could predict how the pandemic would affect the print and promo industry. To be fair, the only thing anyone could confirm was that “uncertainty is the only certainty."...

Print+Promo Marketing 2021: The Future of Print and Promo is Female, and These 11 Women are Proving It
June 18, 2021 at 3:53 am

From gender pay gaps to systemic issues, the challenges facing women in the workplace have been well-chronicled. In our own industry it was once rare to see women walking the floors of major trade shows. But so much progress has been made surrounding female representation in print and promo, and there are more women than ever before creating dynamic marketing campaigns, generating sales dollars, running machinery and leading multimillion-dollar companies...

Buying Power
May 25, 2021 at 7:55 pm

While the pandemic isn’t over yet, there’s a lot to learn from the past year. It’s well-documented that when most nonessential business halted in March 2020, so did a lot of print and promotional sales. And M&A followed suit, said Jamie Watson, chief operating officer for Certified Marketing Consultants, Huntertown, Ind. ...

2021 State of the Industry Report: The Economic, Legislative and Market Factors Shaping Print and Promo a Year Into the Pandemic
April 13, 2021 at 8:34 pm

Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…

2020 Top 50 Distributors: What the data tells us
November 17, 2020 at 9:50 pm

For many distributors of print and promotional products, the coronavirus pandemic has been a mixed bag of challenges and opportunities. There have been lost accounts and payroll challenges. But, there has also been time to rethink strategies and expand product offerings..