Insights

For many distributors of print and promotional products, the coronavirus pandemic has been a mixed bag of challenges and opportunities. There have been lost accounts and payroll challenges. But, there has also been time to rethink strategies and expand product offerings..

Just seven months ago, when Print+Promo released its annual State of the Industry Report, the conversation was different in its tone. Sure, there were whispers of a recession—will it or won’t it happen? But, the overall outlook was positive...

Kevin Mullaney is no stranger to the deal-making process. The CEO at PDF Print Communications Inc. has overseen a string of acquisitions for his Signal Hill, California-based company, with six of those transactions occurring in the last four years alone. While Mullaney doesn’t like to play favorites when it comes to acquisitions, he is excited about his recent purchase of Bestforms...

Steve Johnson got his start in publishing at the age of 15 mopping floors before transitioning to the company’s in-plant printshop. His love for the craft was genuine, pure and immediate. So, when management offered...

Working efficiently, smiling with your voice and giving attentive post-order follow-up can go a long way in the customer service field. Not everyone has these skills, and it can be costly to your business if you invest in the wrong people. Add to the mix the worst global pandemic in over a century—which has led to the viral shutdown of multiple economies, mass furloughs and stressed out customers—and now you’re really testing the superhuman patience of a customer service representative. Fortunately, this year’s collection of standout CSRs are up for the challenge...

This month, Print+Promo delved into three key verticals, health care, manufacturing and financial, to see how customer needs are evolving, what the respective sales cycles look like and how distributors can avoid making common mistakes. Find out what industry experts had to say...

Not only are the honorees in Print+Promo's "2020 Women in Print and Promo" feature rewriting the narrative of female representation in a traditionally male-dominated industry, they are finding ways to overcome what is set to be an economic calamity unseen during our lifetime. Read on for an introspective look into what print and promo means to these professionals...

Because so many projects require lightning-fast turnarounds and immediate changes, you, as a print provider, need to be flexible and nimble for your clients. This is where sourcing print products from within the U.S. can make a huge difference...

The current economic expansion, which turns 11 years old in June, is the longest on record. To provide some perspective, average recoveries (post-World War II) last roughly six to seven years. Andrew D. Paparozzi, chief economist for Specialty Graphic Imaging Association (SGIA), Fairfax, Va., urged printers not...

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right...