Insights

2022 Top Distributors: Making Sense of the Numbers
September 20, 2022 at 6:59 pm

Print+Promo Marketing’s second annual Top Distributors resource has been released! This detailed report evaluates the print and promo industry’s top 75 distributors ranked by total annual sales for 2021. In a year that continued to test patience and spirit, distributors got resourceful. Their creativity paid off...

6 Social Media Platforms, Tons of Tips From Print and Promo Pros
July 26, 2022 at 5:04 pm

We asked six industry social media pros to give us their best tips and tricks for six social media platforms. We assembled their responses into the second installment of our Ultimate Guide to Social Media, to give distributors access to proven social strategies, ideas and information specific to our industry...

Print+Promo Marketing 2022: From Deal Makers to Change Makers, Meet 14 Women Leaving Their Mark On the Print and Promo Sector
June 15, 2022 at 1:12 pm

Our 2022 "Women in Print and Promo" list highlights women of varying professional backgrounds — from sales representatives to CEOs. Their passion for empowering others, including the next generation of women, is just one of many things that unite them. We asked each of them to tell us about their experiences, what they’ve learned and where they find inspiration. Read on for their introspective takes...

Boom or Bust: Have M&As Increased as Expected?
May 3, 2022 at 1:25 am

This time last year, the print and promo industry seemed poised for an explosion of M&A activity as the business fallout from the pandemic became clearer. Did it happen? Plus, things to consider if you’re buying or selling...

5 Main Areas Impacting the Print and Promo Industry in 2022
March 29, 2022 at 4:19 pm

Most virus restrictions have been lifted and business has returned, but the print and promo industry continues to grapple with the ongoing ripple effects of the pandemic: inflation, materials shortages, staffing challenges and more. We break down five big issues to watch for the rest of 2022...

4 Staffing, Hiring and Employee Retention Best Practices for Print and Promo Businesses
February 22, 2022 at 8:30 pm

If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…

The Promo Industry's Burnout Problem
December 7, 2021 at 6:04 pm

The supply chain is making life hell for promo distributors and suppliers, leading to mounting frustration that’s costing time, money and jobs. As burnout sets in, it’s only adding to the supply chain mess. What can the industry do to stop it? And what happens if it doesn’t?...

2021 Top Suppliers: What We Know So Far
December 14, 2021 at 9:50 pm

The 2021 Top Suppliers List is a ranking of the print and promo industry’s biggest supplier companies by 2020 sales volume. This resource also includes the full results of the 2021 Supplier Excellence Awards, our 15th annual celebration of the industry’s best supplier companies…

Print+Promo Marketing 2021: Meet nine customer service professionals who keep the print and promo industry running
October 21, 2021 at 4:34 am

Customer trust is one of the most important factors in a brand’s long-term success — and exceptional service is the way to earn it. If we think about it, we are all in customer service, simply doing our best to make clients feel heard, understood and supported. But, customer service representatives (CSRs) in the traditional sense typically are at the front line fielding the brunt of criticisms. Add to the mix a world-historical pandemic resulting in raw material shortages and port congestion, and suddenly “smiling with your voice” just got a lot harder.