Insights

State of the Industry Report: Uncertainty as opportunity in the age of Trump
March 26, 2019 at 8:03 pm

It’s difficult to know where to begin Print+Promo’s 2019 State of the Industry Report. For the past two years, one man has overshadowed the political stage: Donald J. Trump. Long before the 45th president of the U.S. vowed to “Make America Great Again,” he didn’t hold back when it came to pro-business stances, something that resonated with executives across all segments, including the printing industry...

Print+Promo 2019: Under 40
February 26, 2019 at 7:45 pm

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right...

12 Fashionable Tips for Selling Promotional Apparel
January 29, 2019 at 9:12 pm

The new year brings new promise for business. It’s also the time that profit seekers evaluate what and how they sell, as they put 2019 strategies into motion. For some, that means experimenting with a new product line—perhaps, the $5.51 billion promotional apparel sector...

2018 Top 50 Suppliers: What the Data Tells Us
October 23, 2018 at 8:16 pm

It’s no secret that print does best in a mature economic recovery phase of the business cycle. Considering we have been in this phase for nine years when the average recovery tops out at seven, numbers should be skyrocketing...

Everything You Need to Know About the Mergers and Acquisitions Landscape
October 9, 2018 at 3:13 pm

The industry is a constantly moving and evolving thing. Over its long history, there have been events and trends that have changed the face of the print and promotional industry to its core, such as the constant evolution of technology, the dawn of the internet and the trend of rapid consolidation as a result of mergers and acquisitions...

Are You Selling to These Key Verticals? You Should Be
June 19, 2018 at 5:03 pm

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...

Print+Promo 2018: A Celebration of the Women in Print and Promo
May 16, 2018 at 6:07 pm

Our fifth annual "Women in Print and Promo" feature highlights women of varying professional backgrounds—from account managers to CEOs. What do they have in common? All of our nominees inspire peers, shift perceptions and have a demonstrated track record of success...

Marketing the Right Way With Big Data
April 24, 2018 at 7:50 pm

For being such a tiny word, “big” can breed various reactions depending on the other utterances with which we couple it. It is very rewarding, for example, to achieve a big break, hit the big time and be the big woman or man on campus, but it can also be pretty upsetting to...

State of the Industry Report: Where is the printing industry going in 2018 and how does the Trump administration fit in?
March 20, 2018 at 6:55 pm

Long before Donald J. Trump took office, he vowed to “make America great again.” For starters, he was vocal about his pro-business stance, something that resonated with executives across all segments, including the printing industry. On Jan. 30, 2017, 10 days after being sworn in as the 45th U.S. president, Trump signed a two-page executive order requiring federal...