Insights

Millennials get a bad reputation. They can’t buy houses because they’re eating Himalayan sea salt avocado toast with $7 oat milk lattes. They ruin concerts for everyone because they can’t put their smartphones down. And, they’ll sport Nirvana T-shirts without being able to name three of the band’s songs. But they’re entering the workforce in droves...

Print+Promo is proud to present its sixth annual “Women in Print and Promo” feature. This year’s group of honorees is rewriting the narrative of female representation in a traditionally male-dominated industry. They’re managing teams, driving growth and 
overseeing internal operations—all while navigating an unsettled business environment. Most importantly, they are teachers responsible for developing the next generation of inspirational women entering the workforce...

Two years ago, President Donald J. Trump spoke to a crowd gathered at the headquarters of Wisconsin-based toolmaker Snap-on. Later that day, he signed an executive order that would tighten rules that award visas to skilled foreign workers and direct the federal government to enforce rules that bar foreign contractors from bidding on federal projects. The order was the first effort to promote Trump’s “Buy American, Hire American” agenda, a focal point of his campaign...

It’s difficult to know where to begin Print+Promo’s 2019 State of the Industry Report. For the past two years, one man has overshadowed the political stage: Donald J. Trump. Long before the 45th president of the U.S. vowed to “Make America Great Again,” he didn’t hold back when it came to pro-business stances, something that resonated with executives across all segments, including the printing industry...

Print+Promo is excited to reveal the honorees in this year’s Under 40 spotlight. Cited by their industry peers for unmatched professionalism, visionary behavior and contagious energy, these individuals are dismantling generational labels, and, instead, using the wisdom gained from esteemed colleagues to become mentors in their own right...

The new year brings new promise for business. It’s also the time that profit seekers evaluate what and how they sell, as they put 2019 strategies into motion. For some, that means experimenting with a new product line—perhaps, the $5.51 billion promotional apparel sector...

It was a good year to be a distributor in the print and promo space. According to our data, overall revenue for the 2018 Top 50 totaled $3.58 billion for the most recently completed fiscal year, a 2.61 percent increase over our 2017 list’s...

It’s no secret that print does best in a mature economic recovery phase of the business cycle. Considering we have been in this phase for nine years when the average recovery tops out at seven, numbers should be skyrocketing...

The industry is a constantly moving and evolving thing. Over its long history, there have been events and trends that have changed the face of the print and promotional industry to its core, such as the constant evolution of technology, the dawn of the internet and the trend of rapid consolidation as a result of mergers and acquisitions...

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...