Insights

11 Ways to Boost Your Promotional Apparel Sales
January 31, 2018 at 8:58 pm

The holiday haze has lifted, and mailboxes are now filling with credit card statements, which means you’ll have to make a few extra sales to close the gap in 2018. If you haven’t done so already, perhaps now is the time to consider dressing up a little business in the $5.51 billion promotional apparel sector. To help you get started, we’ve put together a collection of tips...

Print+Promo Announces the 2017 Top 50 Distributors
November 21, 2017 at 7:50 pm

It can be hard out there for a distributor. The migration to online shopping has allowed end-users to easily bypass the middle man (or woman). The threat of direct selling remains very real. And, let’s be honest, is there anything Amazon can’t do? Despite the challenges facing distributors, they manage to persevere by selling into new revenue-generating buckets, executing a vision and mastering the art of consultation...

Print+Promo Presents the 2017 Top 50 Suppliers
October 24, 2017 at 7:24 pm

Not only does Print+Promo's Top 50 Suppliers list offer a glimpse into industry activity and health, it gives print manufacturers a chance to gauge where they stand among their peers. Did your company make the list? Find out...

The Art of the Deal: Insights into the M&A process
September 12, 2017 at 6:49 pm

If you’re a printer or a promotional products company that’s serious about buying or selling, there’s much to 
learn. The good news is, you don’t have to go at it alone. Read on for advice if you're trying to enter the deal-making environment...

Suppliers and Distributors Can't Afford to Break the Partnership Chain
August 1, 2017 at 6:25 pm

Technology has been a major industry disruptor, influencing new—and less personal—communication styles over the years. The shift to online shopping hasn’t helped matters either. Suppliers can easily sell direct, distributors can bypass suppliers to import product and end-users can find production facilities with minimal effort...

Women in Print and Promo: These Women Mean Business
May 16, 2017 at 9:11 pm

Women have undoubtedly made progress in American society, but it is not nearly enough. According to the International Labour Organization, 43 percent of all managers in the U.S. are women. An encouraging number, yes—though it’s less than half of the total, suggesting that there is significant room for growth...

Choose Your Flavor: Three Major Verticals and How to Approach Them
April 25, 2017 at 8:00 pm

The decision to target one, three or five verticals is personal. With multiple variables at play, there is a great deal of gray area. However, this much is certain: Distributors who venture into new markets unprepared risk not only their reputations, but, by extension, the reputations of those who know the niche...

State of the Industry Report: Red-Tape Reduction
March 21, 2017 at 7:24 pm

For the past several years, there has been an opening for real change in the print industry. Some may even go so far as to call the opportunity “historical.” That is, assuming the C-Suite can cut through the noise and red tape—the latter of which has been a priority for President Donald J. Trump...

Rise Up
February 21, 2017 at 8:42 pm

From the Great Recession to direct selling, the print and promotional space has faced its fair share of challenges over the years. As we sort through the fallout, now, the big question is: Who will preserve the industry’s legacy after baby boomers retire? The answer can be found in the following collection of profiles highlighting some of the industry’s brightest personalities under the age of 40...

What's Trending
February 14, 2017 at 9:36 pm

The holiday season may be over, but bargains are still going strong. We’ve packaged up a collection of hot-ticket apparel tips, courtesy of our sister publication, Promo Marketing, to help your company grow revenue...