Insights

Together Forever
July 26, 2016 at 6:45 pm

With roots dating back to 1984, CE Printed Products, a trade-only envelope printer, has learned a few tricks along the way. But with success comes challenges. Like so many others, the Carol Stream, Illinois-based company has survived in an industry where hungry conglomerates, protracted economic growth and technology continue to threaten its livelihood. As a result of the new normal, competition has never been higher, so when obstacles show up in the day-to-day, it becomes even more crucial to succeed, and CE Printed Products knows that...

Mobile Mastery
June 16, 2016 at 6:36 pm

Let’s face it: Being mobile-centric is no longer a trend reserved for Millennials. (Case in point: Just yesterday, I received a text message from my 82-year-old grandma.) For businesses, this shift means mobile marketing no longer can take a backseat to a company’s workflow...

Brand Power
May 31, 2016 at 6:23 pm

Coca-Cola, Dove, McDonald’s—what do these big-name brands have in common? They are the masters of feel-good marketing campaigns. From #MakeItHappy and #SpeakBeautiful to “Pay With Lovin’,” consumers watched these household names attempt to make the world a happier place throughout 2015. Money may have been the end-goal here, but the added perk of happiness positioned Coca-Cola, Dove and McDonald’s for greater engagement with their target markets, particularly the millennial demographic...

Such Great Heights
April 30, 2016 at 5:27 pm

It’s an exciting time to occupy the print and promo space. Now driven by service-based approaches, the industry is filled with fresh ideas and, yes, cutting-edge solutions. At the forefront of this change is a group of young men and women—who are all younger than 40—with their own stories to tell. This month, Print+Promo is showcasing just a few of them. So, sit back with your beverage of choice as these rising stars explain why they love this industry, offer advice to newcomers and more...

State of the Industry Report: Chasing Dollars
March 29, 2016 at 7:48 pm

On March 12, 2015, Standard Register Co. rocked the industry with some startling news: The Dayton, Ohio-based printing giant filed for Chapter 11 bankruptcy-court protection, with a $275 million buyout offer from existing lender Silver Point Capital L.P. The story took several surprising turns...

A Sound Investment
February 20, 2016 at 9:40 pm

The decision to target a particular vertical market isn’t simple. Some have likened it to making a financial investment—if the timing is right, your efforts could reap significant benefits. On the other hand, if the market of choice is regulated or easily influenced by outside sources, your losses could be substantial. Because a single technology or product line doesn’t necessarily measure success in the supply-chain market, you might be wondering if it’s better to be everything to everyone. Broadening your focus across multiple markets might not pay off as big upfront, but it could be a safer investment in the end.

A Game of Fashion
January 25, 2016 at 10:02 pm

David Bowie penned a song about it, Ralph Lauren made a career out of it and, most importantly, your customers want more of it. We’re talking about fashion—a welcome addition to the $5.51 billion promotional apparel sector, where beefy tees once ruled. Interested in dressing up a little business of your own? Our sister publication, Promo Marketing (PM), has been hard at work reporting on this industry over the last year. From sizing demands to color trends, check out PM’s bargain bin of tips.

Behind the Curtain
November 23, 2015 at 9:30 pm

Print+Promo repeatedly touts the importance of strong supply-chain partnerships. Last month, we concentrated on top revenue-generating trade printers—those companies that work hard to help distributors turn a profit, whether it be through idea-sharing, sales support or new technology offerings. Their performance turned heads, with total annual sales for the last completed fiscal year reaching numbers that haven’t been reported since 2009. Would the other half of this partnership share the same fate?

What's in a List?
October 23, 2015 at 9:17 pm

According to “Industry Briefing: Competing in Print’s Dynamic Marketplace in 2015,” a report prepared by Davis and his Center for Print Economics and Market Research, there was “a negative first quarter followed by strong growth in the second quarter and more modest growth in the third.” Davis explained that for the full year, growth should total around 2 percent, which he referred to as “weak” for a normal recovery phase. So, how did the industry’s leading suppliers fare in light of this finding? The answer might surprise you.

The Art of Design
September 29, 2015 at 3:31 pm

From Tiffany & Co. to Coca-Cola, hosts of memorable brands have become synonymous with iconic packaging. They know that a package contains more than a product; it’s the prelude to the product’s story. With more and more companies fighting for control of retail shelves, and prime positioning in general, it’s easy to lose sight of what drives purchase intent. And an uninformed vision can lead to multiple variables (e.g., color, shapes, symbols and text) working against each other.