The Latest

Buying New Equipment to Maximize Capabilities and Return On Investment
August 15, 2017 at 7:28 pm

Purchasing new equipment can be daunting. Where do you even start? How much do you want to spend? What are you trying to accomplish? How do you know you’re getting a good deal, or that you’ll get your return on investment? These are all things that responsible business owners...

Women in Print and Promo: Lindsey Oswald, Meridian
May 16, 2017 at 8:30 pm

Meet the women who are paving the way for a new generation of female executives in the print and promotional products industry. This week's spotlight features Lindsey Oswald, manager of strategic accounts for Meridian…

Using Client Testimonials to Attract New Business
July 27, 2017 at 4:06 pm

You know your company is a winner, but how can you convey that message to prospects in an unbiased manner? Typically, potential clients want to know what your current customers have to say about their experiences with you, and since there’s no Yelp for the print and promo industry, testimonials can hold a lot of weight. Know how to ask and what to ask, and your business will reap the rewards...

Coca-Cola Creates Stop-Motion Ad Made Entirely From Recyclable Packaging
August 8, 2017 at 7:13 pm

Coca-Cola Great Britain has launched its first-ever ad made out of 100-percent recyclable packaging. Love Story, created by Ogilvy and Mather Berlin, tells the story of two plastic bottles (Fanta and Coke Zero, respectively) who fall in love as they meet over and over again, thanks to recycling. Through the ad, Coke hopes to communicate...

Women in Print and Promo: Karen Tazioli, Complete Print Shop
May 16, 2017 at 8:25 pm

While the print and promotional industry isn’t the only one to let the rules of a “good ol’ boys club” creep into workplace culture, it has, over the years, earned a reputation of “suits and ties need only apply.” Meet the women who are changing this perception and paving the way for a new generation of female executives…

InnerWorkings Inc. Reports Increase in Revenue for Q2
August 8, 2017 at 6:38 pm

InnerWorkings Inc., Chicago, announced financial results for the three months ended June 30, 2017. Gross revenue was $279.5 million in the second quarter, an increase of 4 percent compared with $269.2 million in the second quarter of 2016...

Suppliers and Distributors Can't Afford to Break the Partnership Chain
August 1, 2017 at 6:25 pm

Technology has been a major industry disruptor, influencing new—and less personal—communication styles over the years. The shift to online shopping hasn’t helped matters either. Suppliers can easily sell direct, distributors can bypass suppliers to import product and end-users can find production facilities with minimal effort...