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Since its October 28, 1886 dedication, the Statue of Liberty has proven a celebrated symbol of…
Designers are visual people and the best way to teach a visual person is to show them. What follows…
Purchasing new equipment can be daunting. Where do you even start? How much do you want to spend? What are you trying to accomplish? How do you know you’re getting a good deal, or that you’ll get your return on investment? These are all things that responsible business owners...
Meet the women who are paving the way for a new generation of female executives in the print and promotional products industry. This week's spotlight features Lindsey Oswald, manager of strategic accounts for Meridian…
Looking to laud vibrant style through a tote declaring “My favorite color is glitter,” Quotable Life and BelleChic instead needed to fend off accusations of cultural insensitivity, as many consumers argued their font choice could lead people to believe the bag is commending Nazi dictator Adolf Hitler...
You know your company is a winner, but how can you convey that message to prospects in an unbiased manner? Typically, potential clients want to know what your current customers have to say about their experiences with you, and since there’s no Yelp for the print and promo industry, testimonials can hold a lot of weight. Know how to ask and what to ask, and your business will reap the rewards...
Coca-Cola Great Britain has launched its first-ever ad made out of 100-percent recyclable packaging. Love Story, created by Ogilvy and Mather Berlin, tells the story of two plastic bottles (Fanta and Coke Zero, respectively) who fall in love as they meet over and over again, thanks to recycling. Through the ad, Coke hopes to communicate...
While the print and promotional industry isn’t the only one to let the rules of a “good ol’ boys club” creep into workplace culture, it has, over the years, earned a reputation of “suits and ties need only apply.” Meet the women who are changing this perception and paving the way for a new generation of female executives…
InnerWorkings Inc., Chicago, announced financial results for the three months ended June 30, 2017. Gross revenue was $279.5 million in the second quarter, an increase of 4 percent compared with $269.2 million in the second quarter of 2016...
Technology has been a major industry disruptor, influencing new—and less personal—communication styles over the years. The shift to online shopping hasn’t helped matters either. Suppliers can easily sell direct, distributors can bypass suppliers to import product and end-users can find production facilities with minimal effort...