The Latest

2018 Women in Print and Promo: Jamie Fredrickson
May 16, 2018 at 3:44 pm

Print+Promo’s fifth annual “Women in Print and Promo” feature profiles a group of women who inspire peers, shift perceptions and have a demonstrated track record of success. Here, Jamie Fredrickson, prepress manager for Pocket Folders Fast, talks about career wins, maintaining a work/life balance and what it’s like working in a traditionally male-dominated industry…

Proforma Receives Three 2018 American Inhouse Design Awards
July 10, 2018 at 3:20 pm

“I’m proud of our marketing team and the consistent recognition they receive for their creativity and efforts,” said Deanna Castello, Proforma’s chief marketing officer. “They are constantly working to develop new concepts in messaging, promotional pieces and packaging that our Owners and their clients have never seen before..."

It's Another Acquisition for PDF Print Communications
July 2, 2018 at 8:17 pm

Just four months after closing on the acquisition of Madison Forms Corporation, Signal Hill, California-based PDF Print Communications is welcoming Trade Printers Inc. to its portfolio of companies...

Follow Up with Follow-Up
July 2, 2018 at 6:35 pm

Buyers are busy people and are constantly bombarded with sales pitches. They know how to tune out salespeople and focus on their key objectives by leveraging their networks to get referrals for service providers. This is why follow-up is key. Here are my top five tips...

82 Percent of B2B End-Buyers Expect Immediate Customer Service Responses
July 3, 2018 at 4:13 pm

Look, we get it, the sheer number of platforms for communication available to businesses can be extremely daunting. From live chat to Facebook Messenger, CRM to email, Twitter and beyond, it seems like there are simply too many options to hone in on what works best. The trick is, however, to understand...

Discount Labels Unaffected By Parent Company Cenveo’s Bankruptcy
June 26, 2018 at 6:59 pm

For Print+Promo’s June Executive Perspectives column, we interviewed John Becker, senior vice president of sales and marketing for Discount Labels, New Albany, Ind. Here, he talks about the importance of investing in the future and sets the record straight on his parent company Cenveo’s financial situation...