November 20, 2000
The ubiquitous bar code label is a necessity for distributors' portfolios. While bar-coded labels are a small segment of manufacturers' bottom lines, it is important that they are not overlooked by distributors. "Bar codes are a low percentage of overall sales, but their contribution to profit is higher," said John Shanley, president of Labels West, Woodinville, Wash. As interest in the product grows and equipment prices plummet, manufacturers are seeing a spike in on-demand bar coded labels. "Today a great deal of variable printing is done by the end-user," said John Strecker, vice president of sales and marketing for Data Label, Terre
