our infatuation with all things electronic will never diminish our true love for books. They provide us with a full sensory experience, immediate gratification and sometimes, the inclination to cherish. In comparison, CDs and Web browsers, as Ms. Ella Fitzgerald would opine, just “ain’t got that swing.” In fact, a 2005 survey by Phoenix-based Publications Management indicated that custom publications grew for the fourth straight year, increasing by 18.7 percent. The survey noted companies are using custom publications as direct-response marketing tools to communicate to a variety of external audiences, reaching out beyond employees and current customers. Not only are page counts climbing, but
Distributors new to book and booklet sales can get the full story from Wichita, Kansas-based ADR Book Print & Multimedia. The company’s Five Minute Guide to Selling Books and Manuals is an easy-to-use tool to help make the selling process efficient and effective. Convenient 3x5" laminated cards offer tips on target markets, specific departments to contact, types of publications frequently requested and key questions to ask on sales calls. In addition, ADR Book Print & Multimedia provides a guide distributors can offer to end-users to assist them in successfully preparing their book and booklet projects. The 12-page guide covers topics such as page sizes, print margins,
DMIA’s annual Print Solutions conference and exposition will be held Oct. 3-5 at the Donald E. Stephens Convention Center in Rosemont, Ill. The conference will provide three days of educational sessions, including a presentation by this year’s keynote speaker, Newt Gingrich, former Speaker of the House and co-author of “Contract with America.” Join Gingrich as he analyzes the current political climate in Washington, DC, and educates attendees on effective leadership. This year’s conference will feature equipment demonstrations, offering distributors better insight into how various applications are produced. In addition, exchange centers will be located on the show floor with more than 34 hours of
Talk to printed business products customers about their book and booklet needs—before they talk to the competition Distributors who are not handling the book and booklet needs within their printed business products accounts are leaving money on the table—and, quite possibly, their customers in a bind. Said Bruce Tanner, president of First Class Printing, Fayetteville, Tenn., "Our orders are not coming from distributors specializing in book and booklet sales, but from those providing forms, stationery, labels and other printed business products who are taking the time to go a little deeper into their existing accounts and discuss book and booklet needs with customers."