Business Strategies for the Distributor Sales Professional
Menus for a ritzy, French bistro. Brochures for a getaway to a ski resort. A business card reminding you to remember Joe the Salesman the next time you want to buy. It’s all commercial printing. But what’s a commercial printer to do when the restaurant shuts its doors, the hotel falters under a heap of debt and Joe gets the axe.
A little change never hurt anyone. With that in mind, this year’s big show promises a change of pace, a change of scenery and a change in demand. The newly revamped PSDA (formerly DMIA) will host its annual Print Solutions Conference and Exposition on Oct. 23-25 at the Baltimore Convention Center, Baltimore. This year’s featured general session keynote speaker will be Charlie Pesko, founder and president of InfoTrends, a leading market research and consulting firm in the digital imaging and document solutions industries. Technological advances and refined marketing strategies are just some of the issues gaining momentum in a slowing economy. To encourage print
