Applied Graphics

Rank: 1 Company: WorkflowOne, Dayton, Ohio Sales $(000): 1,000,000 Principal Officer(s): Greg Mosher, Chairman, CEO Locations: 150 Rank: 2 Company: Proforma, Cleveland Sales $(000): 293,000 Principal Officer(s): Greg Muzzillo, Founder, Co-CEO; Vera Muzzillo, Co-CEO Locations: 650 Rank: 3 Company: American Solutions for Business, Glenwood, Minn. Sales $(000): 239,776 Principal Officer(s): Larry Zavadil, President Locations: 410 Rank: 4 Company: GBS, North Canton, Ohio Sales $(000): 90,143 Principal Officer(s): Eugene Calabria, President, CEO Locations: 12 Rank: 5 Company: Merrill Corp., Monroe, Wash. Sales $(000): 83,950 Principal Officer(s): Mark Rossi, President Locations: 6 Rank: 6 Company: The Shamrock Companies, Westlake, Ohio Sales

Rank: 1 Company: WorkflowOne, Dayton, Ohio Commercial Print Sales $(000): 135,000 Total Sales $(000): 1,000,000 Rank: 2 Company: Webb/Mason, Hunt Valley, Md. Commercial Print Sales $(000): 44,208 Total Sales $(000): 65,012 Rank: 3 Company: American Solutions for Business, Glenwood, Minn. Commercial Print Sales $(000): 23,978 Total Sales $(000): 239,776 Rank: 4 Company: The Shamrock Companies, Westlake, Ohio Commercial Print Sales $(000): 21,957 Total Sales $(000): 75,715 Rank: 5 Company: Jerome Group, Maryland Heights, Mo. Commercial Print Sales $(000): 18,604 Total Sales $(000): 44,295 Rank: 6 Company: Brown & Partners, Blue Bell, Pa. Commercial Print Sales $(000): 18,197 Total Sales

Rank: 1 Company: WorkflowOne, Dayton, Ohio Forms Sales $(000): 338,000 Total Sales $(000): 1,000,000 Rank: 2 Company: American Solutions for Business, Glenwood, Minn. Forms Sales $(000): 66,178 Total Sales $(000): 239,776 Rank: 3 Company :Data Supplies, Duluth, Ga. Forms Sales $(000): 28,678 Total Sales $(000): 73,533 Rank: 4 Company: Fiserv Direct Source, New Berlin, Wis. Forms Sales $(000): 19,600 Total Sales $(000): 35,000 Rank: 5 Company: Great American Business Products, Houston Forms Sales $(000): 19,563 Total Sales $(000): 35,570 Rank: 6 Company: GBS, North Canton, Ohio Forms Sales $(000): 18,930 Total Sales $(000): 90,143 Rank: 7 Company: Merrill

When it comes to self-promotion, individual distributors do it their way. Distributors specialize in helping companies run and grow their businesses. So, it stands to reason that these savvy sales professionals would know a thing or two about promoting their own products and services. Here, three distributors discuss their strategies for increasing customers and profits. Interestingly, all three reported a reluctance to seek outside assistance, the general consensus being that advertising and marketing firms cannot fully comprehend the unique role distributors play in the marketplace. Tenacity with Finesse For David Donnelly, president of Suncoast Forms & Systems, Sarasota, Fla., the most effective

Meeting needs for promotional products facilitates one-stop shopping. Did you hear the one about the forms distributor who added promotional products to his line? He increased his profits! While some industry professionals look derisively upon ad specialties, many proactive distributors are obliging the need for this unique printed communication, which increases public awareness, reinforces corporate identity, establishes branding and introduces products and services. Making the Move Certainly Mike Boyle, president of Murray & Heister, Beltsville, Md., never dreamed he would be handling ad specialties. But about eight years ago, when laser printers started effecting serious market changes, he be-came increasingly aware of promotional

Despite a softening economy, the retail market keeps moving along. What goes up must come down. It's a law of gravity—and economics. But even in a sluggish economy some markets manage to stay afloat and help buoy sinking consumer confidence, and one of the best is the retail market. Scott Mollahan, sales executive, Applied Graphics, San Rafael, Calif., has been designing retail print work for the wine industry for seven years. Although he admitted that business slipped a little bit last year, over the long haul, he said, it's remained pretty solid. "One of the great things about the retail market is that it