Arbor Oakland Group

It's in-with-the-new as manufacturers accommodate increasing requests for non-traditional products. The pleasing aesthetics belie the confounding aggravations behind producing and selling commercial printing. But the customer is always right and industry professionals love a challenge, a symbiosis enabling the dominance of commercial printing among industry trends. Manufacturers are discovering that it's simply not enough to sell on quality, which is pretty much a given at this level of production. And instead of satisfying application requirements—as is the case with traditional products—the ability to accommodate customers' business practices is determining success for commercial printers. Improved target marketing, cost containment issues and demands for quick turnaround