Bernadette Print Group

Bernadette Business Forms Celebrates 50th Anniversary
May 3, 2005

On May 5, Bernadette Business Forms, Hazelwood, Mo., will celebrate its 50th anniversary. Founded in 1955 by James Truetken--president and CEO, and the only surviving founder--along with Joe Husgen, Jack Husgen, Joe Foshage, John Horvath, Emil Hegwood and Al Schuster, the company has grown from a small, 6,500-sq-ft. building that produced simple business forms into a large custom manufacturer of printed products for the direct marketing industry. The company can print up to 10 colors on one of its 12 offset presses, and can produce and affix labels in-house. For more information, call (314) 522-1700.

Color Makes An Impact
May 20, 1999

Knowing the basics of color can help expand solutions By Stacey Wenzel When customers are looking to get a reaction from their printed product, one persuasive technique is the use of color. Whether it's a direct mail piece or a company logo, color can make quite an impact--and knowing the basics can be a big advantage when selling it. Industry professionals advise first understanding the difference between flat, or spot color and four-color process. "Determining what type of color to use really depends on the specific job," said Tracy Dennis, sales manager for Newtown, Pa.-based Newtown/CPC. "Flat and process color each have a