Specialty trade printer Bestforms, Inc., located in Camarillo, Calif., recently announced some personnel changes. Joe Valdez has assumed the position of vice president/general manager and will oversee all operations of the company.
Plastic products can be a lucrative niche for those who know how to approach it. It's almost always more durable than paper, is usually nicer to look at and has a higher perceived value. The profit margins are generally higher and there are fewer of your competitors selling it than you may realize. The material is plastic—and while it's not always an easy sell, it can be well worth the time invested for distributors willing to learn the ropes. One of the keys to profiting from this material is knowing how the product will be used. Russ Herman, general manager, Allegheny Printed