Datacap

In Demand
April 2, 2007

Looking back on some of the research Weymouth, Massachusetts-based Infotrends has produced, the company’s work has, on occasion, concisely predicted the future. Take a 2003 consumer report on digital cameras, which predicted the devices would eclipse nondisposable film cameras by 2008. Fourteen years ago, the company’s foresight was just as sharp, even in the relatively new digital print market. Partnering with Questex, the company which eventually acquired Infotrends in 2006, the group conceived of a show for a niche segment still hashing out its place in the market. When Charles A. Pesko, president of Infotrends, initially embarked on the project, he was reminded that