Eastman Kodak Co.

Perfecting the Craft of Branding
August 28, 2012

Few would dispute the value of brands to companies. Yet, relatively few are sustained over time. The number of failed brands is large and even once very successful brands, such as Kodak, Compaq, Compuserve, are now shadows of their former selves. If brands are so valuable, why do so many fail or fade?

A significant part of the problem is the way that people conceive branding. For many, branding is a competition between art and science. In the early days, art had its way because data was scarce. As data became more available, the science of branding gained primacy.

Kodak's Q2 Revenue Declines 27%
August 7, 2012

Eastman Kodak Company today reported its second-quarter earnings. Kodak's revenue of $1.077 billion in the second quarter represented a decline of 27% from the year-ago quarter, reflecting the exit of digital cameras, reduced sales of traditional products, participation choices across its businesses, and the negative impact of currency exchange.

Kodak Loses Key Ink Supplier
May 8, 2012

Eastman Kodak Co.'s on-again off-again business relationship with Collins Ink Corp. is off—again—though seemingly this time for good.

Collins, an Ohio ink manufacturer that is one of Kodak's key suppliers, notified customers this month that it has exited its decade-old contract under which it made most of the inks used by commercial printers that have Kodak's Versamark inkjet digital printing presses.

Also under the contract, Kodak resold the Collins-made inks under its own brand name.

Kodak spokesman Christopher Veronda said Monday that in light of Collins' action, Kodak has increased its internal ink production capacity to supply customers directly.

Burnishine Announces New Deletion Pen for Kodak Thermal Plates
January 10, 2012

Lake Villa, Illinois-based Burnishine Products has announced the immediate availability of its new KP4 Deletion Pen, which is specifically formulated for use with Kodak thermal plates. The Burnishine KP4 Deletion Pen removes images from Kodak Trillian, Thermal Direct, Electra XD (baked) and Thermal Gold (unbaked) printing plates. The pen has two tips―medium and broad―made of durable, chisel-shaped nylon for long-lasting performance in the pressroom.

Kodak Shifts Focus, Zooms In on Commercial Printing
December 20, 2011

The photography pioneer Kodak has been dogged by bankruptcy rumors, its stock has tumbled, and its cash reserves have shrunk. But the company says it expects a strong fourth quarter as it fights toward profitability in 2012.

INTERQUEST Announces Successful Digital Forum
December 6, 2011

INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, announced a successful sixth annual Digital Printing in Government and Higher Education Forum.