FormStore

FormStore, Fenton, Missouri, will announce several new ID card products and new investments in digital printing at the DMIA Print Solutions Conference and Expo in Orlando, Oct. 18-21. PeelCard, an integrated ID card product line offered as one of the company's new membership identification card solutions comes in both single- and dual-side laminate constructions on both coated and uncoated papers. PerfCard is FormStore's newest perforated identification card product line. It is also offered in both single- and dual-sided laminates and on both coated and uncoated papers. Both PeelCard and PerfCard are available for shipment for imaging and mailing, or they can be imaged and mailed by

Think beyond short-run solutions to long-term profitability. At the On Demand Conference & Expo, held May 17-19 at the Pennsylvania Convention Center in Philadelphia, the energy was palpable, the excitement was infectious, and the opportunities were mind-boggling. Yes, for distributors who have embraced digital printing, these are the best of times. But, these can seem like the worst of times for those intimidated by technology. "It doesn't have to be like that," stressed Paul Edwards, president of Fenton, Missouri-based FormStore. "Attaching graphic and database files is actually much easier than sitting down and doing form designs, and paper and carbon tests. Time,

Carriers featuring magnets, cards, repositionable notes, coupons, scratch-offs, decals and product samples provide interactive solutions. There is a lot more to affixed products than just cards and labels. Fenton, Missouri-based FormStore's line of direct impact products consists of printed direct mail and direct marketing pieces featuring a variety of affixed items, including postcards, magnets, magazine inserts, jacketed CDs, diskettes, game pieces, decals and stickers, coupons, wallpaper swatches, reply cards, photographs, booklets, pamphlets and a variety of response devices. In fact, Rich Burgdorf, distributor accounts manager, pointed out that almost any promotional item can be affixed to printed materials. "It's one of the most

FormStore, Fenton, Mo., has received favorable responses from more than 550 distributors for its Digital Print Solutions for Health-Care Program, according to Paul Edwards, president. Edwards said that the program goes beyond many current elementary digital print programs by including variable print capabilities, as well as static digital color. "The variable print option helps distributors offer clients sophisticated, one-to-one direct mail pieces," he explained. "That level of complexity allows the health-care client to target its mailings to specific individuals with a highly effective message." Edwards said that FormStore's market research indicates that a typical health-care institution will have a minimum of one digital

FormStore, Fenton, Mo., recently announced the expansion of its digital solutions center to include a new program that will provide distributors with tools to better serve clients in the health-care industry. The program is designed to show distributors where to find digital print opportunities in their health-care accounts. FormStore's digital printing solution will allow health-care facilities to use full-color printing for the same cost as single-color printing. In addition, digital printing allows clients to print fully personalized postcards, newsletters, patient identification/insurance cards and targeted correspondence. The program also incorporates variable data, such as mailing lists and patient groups, into the digital print application.

Short-run, digitally produced direct mail could be the next big thing. Distributors have long prided themselves on their ability to save money for their customers by finding the lowest-cost vendors, streamlining workflow and using forms management strategies. But, with so many products becoming commodity items, those time-worn strategies are no longer enough to keep distributors' businesses healthy and growing. Savvy distributors are searching out products and services resistant to such price erosion. One potentially lucrative avenue is direct mail. According to the Direct Marketing Association (DMA), in 2003, approximately $49 billion was spent on direct mail services—including postage, agency fees, printing and bindery—up from

FormStore, a global provider of digital printable membership ID card documents based in Dallas, recently introduced four digital printer compatible membership ID card solutions. KromeCard is a digital high-gloss face-stock card with a film laminate backing designed to meet thicker, high-gloss card requirements. It is available in FormStore's patented LaserWell Plus configurations for both cut-sheet and continuous format digital printing and publishing systems. MailCard is a digitally printable pressure seal product available with either FormStore's standard 7 mil. synthetic card or with KromeCard. It is available in FormStore's patented LaserWell configuration for network digital printers or LaserWell Plus configurations for both cut-sheet and continuous format

With developments in adhesives and technology, integrated cards and labels are old dogs that have learned new and profitable tricks. Integrated cards and labels add extra value to traditional form and label products. With new advances in technology and adhesives, these products provide a less expensive solution to many of today's needs. Judith Jacobs, marketing manager at Chicago Tag and Label, Libertyville, Ill., said that integrated cards and labels serve many applications in the insurance, membership, association, catalog and fulfillment markets. She noted that the company's form/label products are new to the market. "We have seen how integrated form/label combinations have been able to

The National Do Not Call Registry has opened the direct mail door for affixed products. Thanks to the recent implementation of the National Do Not Call Registry by the federal government, telemarketing is out, and direct mail is in a prime position to pick up its slack. "Now that the no-call telemarketing laws are in effect, direct mail is going to just bloom," said Richard Burgdorf, distributor accounts manager at FormStore, Fenton, Mo. Ed Brandt, owner of Brandt Affixing, Carrollton, Texas, agreed. "As consumer backlash against telemarketing has intensified, culminating in the National Do Not Call Registry, advertising companies are going back to

FormStore, St. Louis, recently announced a new partnership with Océ Digital Document Systems, a division of Océ North America, Chicago. Through this pairing, Océ has certified FormStore's patented LaserWell Plus ID Cards to run on its high-speed digital printing systems. "High-volume digital printing of membership ID cards has always been a challenge," said Paul Edwards, FormStore's president and founder. "We have worked closely with Océ to provide the LaserWell Plus solution to overcome these challenges and deliver an Océ-certified solution to Océ's customers. We both have an established position within the printing industry for providing innovative solutions to maximize productivity. Our partnership will further