FSI Products

From the whimsical to the practical, there is a profitable promotion for every marketing need. Recovering from a 12 percent drop in revenues from 2000 to 2002, the promotional products industry posted a gain of 4.5 percent in 2003 with sales of $16.34 billion, according to the PPAI. The high-water mark in 2000 saw sales of $17.85 billion, which dwindled to $16.55 billion in 2001 and shrank further to $15.63 billion in 2002. Figures from the ASI show more modest swings, but essentially tell the same story. ASI pegged the height of industry sales at $16.5 billion in 2001, dropping 5.5 percent to $15.6

The binder and presentation folder market is following new trends By Barbara Bucci According to manufacturers, the market for folders and binders--two products that herald the production of more paper--remains stable and growing. "Even though we're supposed to be living in a paperless world, there is still a lot of paper material being distributed. That material needs to be housed in some way. A folder is an ideal solution because it encourages people to retain the material," said Carol Ribol, executive vice president of Pittsburgh-based Filmkote. Charlene Massing, president of FSI Products, Aurora, Ind., sees the market more in terms of change. "There are many competitors who are