Gussco Manufacturing

Gussco Manufacturing, headquartered in New York, has received certification to the Sustainable Forestry Initiative, fiber sourcing standard for a wide variety of papers used in the manufacturing of file folder products.

Spring has arrived, but there is no blossoming economy in sight. Unemployment rates climbed to 8.1 percent as of February, and companies that didn’t resort to layoffs are cutting costs through other methods. The current climate has, in turn, forced everyone to become more image-conscious. A sharp-looking suit, a perfectly coiffed ‘do and manicured nails are essential and so is what an employee or job applicant carries to that meeting. Nothing says polished like a colorful folder or sleek binder.

A little change never hurt anyone. With that in mind, this year’s big show promises a change of pace, a change of scenery and a change in demand. The newly revamped PSDA (formerly DMIA) will host its annual Print Solutions Conference and Exposition on Oct. 23-25 at the Baltimore Convention Center, Baltimore. This year’s featured general session keynote speaker will be Charlie Pesko, founder and president of InfoTrends, a leading market research and consulting firm in the digital imaging and document solutions industries. Technological advances and refined marketing strategies are just some of the issues gaining momentum in a slowing economy. To encourage print

Platinum Award: Commercial/ Promotional Printing. Moving On Up. In the Chicagoland area, newspapers and magazines aren't the only things that are black and white and read all over. Locals also read confidential legal briefs—or at least that's what Nicole Wede, a sales representative for Printex Designs, Wood Dale, Ill., tried to get them to do. When Mauge & Associates, a Chicago-based ad agency, came to Wede looking for a unique way to market some recently refurbished commercial lofts, Wede had an idea: Why not produce a marketing brochure disguised as a confidential legal brief? It would certainly pique readers' interest—but would it help move units? "It went