May 1, 2005
Technology tools offer distributors a lifeline to future prosperity. Charles Darwin theorized that it isn't the strongest species that survive, nor even the most intelligent, but the ones most responsive to change. For print distributors, the father of evolution's pronouncement underscores their need to adapt to the tools of technology if they hope to have a fighting chance in today's marketplace. "Distributors who don't have a technological edge will be lost," acknowledged Steve Stone, president of Western Business Forms, Fresno, Calif. While there's no substitute for solid salesmanship, those skills must be coupled with the convenience and efficiency that only technology provides in
