International Paper

Even though more and more people are communicating through electronic media, are electronic devices more environmentally friendly than paper? Don't be too quick to answer because this month's mystery product offers a different perspective to the ongoing debate.

International Paper, Memphis, Tenn., released a new techno-savvy digital portfolio brochure, which provides a comprehensive overview of the company’s entire digital product line.

Headquartered in Ft. Scott, Kan., Ward/Kraft has appointed Chris Smith to the position of sales representative for the company’s label division. Smith previously held positions in customer service, sales and production with both Ward/Kraft, Sony and International Paper. While working for Sony, Smith was named “Top Sales Performer” for 10 consecutive months.

International Paper, Memphis, Tenn., announced its U.S. pulp and paper mills and container plants are now third-party certified to ensure products are made from sustainable wood fiber. Third-party certification guarantees the best harvesting practices are used to protect air, water, soils and wildlife, and that no wood comes from endangered forests. Consumers can choose products meeting the highest environmental standards by looking for a sustainability label on pulp, paper and packaging made by International Paper. International Paper currently has several certifications from top independent national and international certification bodies, and intends to pursue Forest Stewardship Council chain-of-custody certification. These are the latest in

International Paper, Memphis, Tenn., has appointed Cheryl Kern to the role of director of global diversity and inclusion, a position which will require her to strategize methods of inclusion for the organization. “Cheryl brings a unique blend of visionary leadership and creativity that, combined with her extensive career experience, will contribute to making International Paper a stronger, more successful company,” commented Jerry Carter, senior vice president of human resources. Formerly, Kern was the director of diversity solutions for xpedx, a North American division of International Paper. Kern has also held positions at Xerox and Boise Cascade. International Paper is committed to environmental,

International Paper, Memphis, Tenn., created a new Springhill Digital calendar, which serves as a handy scheduling tool and print demonstration combined. The calendar is printed using five popular digital presses on a variety of Springhill papers to show how Springhill performs on different equipment. The calendar also includes printer’s tips to help customers get the most from their paper and their press, whether printing fliers, brochures or heavy-duty point-of-purchase displays. Springhill Digital comes with International Paper’s Electronic Imaging Guarantee, so end-users can be sure it will glide through just about any piece of equipment. All Springhill Digital grades are guaranteed to run on high-speed

Recycling is the right thing to do, but finding the resources and putting a program in place can be tricky. Now, Memphis, Tennessee-based International Paper’s Hammermill brand is making it easier by offering custom recycling solutions for customers. When customers purchase Hammermill Paper, International Paper develops custom recycling programs for their companies. “We work with the National Recycling Coalition to identify best-in-class service providers in a given area, and together we develop turnkey paper-recycling plan customized exclusively those individual companies,” said Tim Whelan, Hammermill brand manager. “Recycling can enhance a company’s image as a responsible corporate citizen, improve morale among employees who take pride

International Paper, Memphis, Tenn., helps small commercial printers and in-plant printers identify the real cost of a paper jam, and then shows them how to save money by printing on Hammermill Tidal MP Paper. “We are so confident customers will experience no problems running Hammermill Tidal MP, that if they have more than one jam in 10,000 sheets (99.99 percent), we’ll replace the product or refund the purchase price,” said Tim Whelan, Hammermill brand manager. “What Hammermill Tidal MP really provides is runnability, so customers have less worries on every job.” International Paper has estimated that a ten minute paper jam costs approximately $7.00,

Graphic designers from across the United States showed their flowering creativity by entering International Paper’s Accent Opaque Show Your Colors Contest. A panel including judges from International Paper and Oden Marketing & Design, selected five winners based on originality, creativity and image quality. The winning photos were submitted by Laura Kickey, Redhed Graphic Design, Ambler, Pa.; Jo Reynolds, Attainment Company, Verona, Wis.; Eva Silberman, Kaiser Marketing, Los Angeles; Angelina Tolentino, Axis Communications, Washington, D.C. and Chandra Young, Young & Martin Design, Atlanta. “We introduced this contest this year to promote the benefits of whiter and brighter Accent Opaque to the design community,” said

International Paper, Memphis, Tenn., has enhanced its Carolina brand and announced changes to create the Next Generation Carolina. Carolina Coated Cover that is currently 91 brightness will increase to 94 brightness and 145 CIE whiteness, while shifting to an improved blue-white shade. Carolina Ultra light-88 and MD Blanks are increasing to 88 brightness with a neutral-white shade. With Carolina’s new 94 brightness and 145 CIE whiteness, International Paper offers a matching text and cover portfolio with its uncoated Williamsburg and Hammermill papers. The new Carolina Ultra light-88 and MD Blanks changes simplify the company’s offerings from four to two shades, while the brand streamlines