Key Industries

Top Design Contest--Promotional Products
July 17, 2001

Platinum Award: Promotional Products. Thinking Inside the Box. It seems like everywhere you go these days there are more and more billboards and banners imploring you to "think outside the box." Yet, for Keith Beck, sometimes it's best to just stay inside. For instance, thinking inside the box helped Beck, president of ProForma Pacific Systems in Pleasanton, Calif., put together an award-winning gift box package. And it was thinking inside the box that led Beck to use a design abandoned by a failed dot-com instead of paying to design a new one. A design, in hindsight, that seems to have been destined for this particular customer. Of course,