Overnight Labels

Labels are easy to take for granted. For some consumers, they're nothing more than a vehicle for nutritional information or window dressing for their preferred bottle of wine or jar of gravy. But for end-users, labels are a ticket to effective branding. A successful label ultimately determines who remains one step ahead and who simply keeps up with the printing Joneses.

Deer Park, New York-based Overnight Labels recently partnered with a manufacturer of vitamin supplement to donate 90,000 labels for its product Children’s Multi+Cal/Mag to benefit Nourish America (www.nourishamerica.org). Nourish America is a Charity Navigator, award-winning non-profit organization committed to improving the health of children and seniors in America who are at risk for malnutrition and vitamin deficiency. The programs provide daily nutritional support through vitamin supplementation for those at risk, including children, the poor, the elderly and the homeless. Said Michael A. Morton, executive director for Nourish America, “We are so deeply grateful to Overnight Labels for its continuing support of Nourish America. [The

Overnight Labels, Deer Park, N.Y., recently showcased its line of earth-friendly labeling options at the All Things Organic tradeshow, held in Chicago, April 27-29, at McCormick Place. The line includes: shrink sleeves; neck bands; multi-packs made from 100 percent compostable polylactic acid (PLA), orientated polystyrene or polyethylene terephthalate glycol, which offer better recyclability than PVC; flexible packaging made from PLA; clear and white labels made from PLA; semi-gloss white labels made from 30 percent post-consumer fiber; and tree-free white made from bamboo, bagasse and cotton linters. In addition to green label options, the company is reducing its impact on the environment by limiting

The Organic Trade Association accepted Deer Park, New York-based Overnight Labels as a new associate member. Membership was granted due to the company’s alliance with businesses in the organic trade, as well as its ability to provide environmentally friendly printing processes, including water-based inks, aqueous coatings and environmentally friendly substrates. Overnight Labels supplies labels, shrink sleeves, neck bands, multi-packs and flexible packaging to markets such as natural and organic food, beverage and personal care. The company is the winner of the FTA 2007 Environmental Excellence Award for Process Improvement, and the recipient of multiple awards for print quality. Overnight Labels will be at