Prime Resources

Several years have passed since the inception of television makeover programs. Nevertheless, the various creative concepts of executive producers continue to garner high viewer ratings and consequently, industry profitability. From fashion makeover shows such as the Style Network’s How Do I Look?, to ABC’s emotionally-driven Extreme Makeover: Home Edition, is it a wonder why American popular culture hinges on trends and image? It is rather simple to apply this concept to almost any business sector. Take the $18.01 billion promotional products industry, for example. With an industry dating back to 1789, when promotional products took the form of commemorative buttons celebrating George Washington’s presidential

Trade show products are important components of any successful promotional campaign With the large numbers of people who attend trade shows each year, exhibitors should pull out all of the stops when choosing an item to attract potential customers to their booths. From business card coasters to backpacks and staple removers to notepads, a successful trade show promotion will draw in and hold the interest of even the most dubious prospects. The word "innovation" is synonymous with the name Prime Resources when it comes to supplying items that provide effective trade show promotion. The Bridgeport, Connecticut-based supplier was recently approached by Cook Associates/ Your

The season is ripe with ad specialty ideas that will bring distributors closer to clients while boosting income. Whether you've dabbled in promotional products in the past or are looking to begin exploring the possibilities, August is the prime time to prepare for one of the most profitable ad specialty seasons of the year: fall. This is when distributors—even those in the forms business—can consider pitching items for the workplace, promoting back-to-school products and brainstorming holiday gift ideas. And, according to Rob Curtis, director of marketing, Prime Resources, Bridgeport, Conn., the next few months present the perfect time for end-users to give