Print Media

iT HAS TAKEN MORE THAN a decade, but digital printing is now mainstream. “Of all United States commercial and quick printers, more than 60 percent currently have some level of digital color capability,” noted Frank Romano, professor emeritus of the Rochester Institute of Technology’s School of Print Media located in Rochester, New York. “It is no longer a case of printers asking ‘Should I’, but rather, ‘Which one should I buy?’” He also reported that print buyers are increasingly specifying digital output for many applications where offset once dominated. “Even though offset printing is evolving to provide more economical and more competitive approaches,

Cleveland-based Proforma recently welcomed five new owners to its network and announced two owner acquisitions. The new owners are Laura Petcoff Briney, Proforma Innovative Image Solutions, Bloomfield Hills, Mich.; David Cimbol, Proforma Graphic Innovations, Livingston, N.J.; Kevin Lyons, Proforma Management Solutions, Westwood, Mass.; Patricia Reynolds, Proforma Miracle Image, Windham, N.H.; and Jim Tam, Proforma Business Marketing Innovations, Hollywood, Fla. Tom Moore, owner of Proforma Print Design in Kennebunkport, Maine, acquired Kennebunk Printing of Kennebunk, Maine; and David Rickman, partner at Proforma Print Media & Promotions Group in Corinth, Miss., acquired VIP Promotions of Tupelo, Miss. For more information, visit www.proforma.com.

New technology and words of wisdom produce high scores for distributors. Just as the standards for gaining acceptance into many schools and universities are high for prospective students, so are those for print distributors. The reality is that most institutions of higher learning want to see proof of hard work, enthusiasm and creative thinking before opening their doors to the businesses they contract through. After all, they have reputations to maintain. One company that is making sure those reputations remain intact is DSI. For the past year, the Duluth, Georgia-based distributor has been introducing and selling a one-to-one marketing product to universities,