PRINTSouth

Distributors can still find success with mailers despite the technology and competition that's eating into the business. With more than 20 years of experience in the mailer business, Tim Goodwin, president of Goodwin Graphics, Carrollton, Texas, knows a thing or two about the sale of mailers. He can spout price quotes off the top of his head and discuss design elements like he's reciting the alphabet. He can also give you a good history of how successful mailers have been. And, according to him, they are still fairly successful, except for one little thing—e-commerce. "If one were to go back 10 years and try

Laser printers and the demand for time-saving convenience are helping these products shape the future. Tired of hearing about extinct or declining traditional forms markets? Well Lowell Lumpkin, general manager of Dayton, Ohio-based Crabar, is pleased to report that roll products constitute a genuine growth area for the industry. "The laser printer people were the ones who identified the need for rolls to enhance production proficiency, not the forms industry," said Lumpkin. "The biggest advantage is what rolls do to save time and energy in getting medium- to long-runs out." Consider that in a four hour time period, you would have to