Shamrock Companies, The

Cleveland-based Proforma announced industry expert, Dick Kulick, has joined the Proforma Worldwide Support Center team as director of business development – training & coaching. In his role at Proforma, Kulick's primary functions include assisting Proforma owners in executing their business development plans, creating client presentations and supporting their major account initiatives through on-site client presentations and impactful RPF/RFI development.

1 WorkflowOne Headquarters: Dayton, Ohio Commercial Print Sales $(000): 204,000 Total Sales $(000): 1,200,000 2 Webb/Mason Headquarters: Hunt Valley, Md. Commercial Print Sales $(000): 44,296 Total Sales $(000): 75,078 3 American Solutions for Business Headquarters: Glenwood, Minn. Commercial Print Sales $(000): 34,714 Total Sales $(000): 249,022 4 The Shamrock Companies Headquarters: Westlake, Ohio Commercial Print Sales $(000): 23,375 Total Sales $(000): 77,917 5 Merrill Corporation Headquarters: Monroe, Wash. Commercial Print Sales $(000): 16,400 Total Sales

1 WorkflowOne Headquarters: Dayton, Ohio Forms Sales $(000): 456,000 Total Sales $(000): 1,200,000 2 American Solutions for Business Headquarters: Glenwood, Minn. Forms Sales $(000): 42,807 Total Sales $(000): 249,022 3 Data Supplies, Headquarters: Duluth, Ga. Forms Sales $(000): 27,808 Total Sales $(000): 77,244 4 GBS Headquarters: North Canton, Ohio Forms Sales $(000): 19,566 Total Sales $(000): 85,071 5 Merrill Corporation Headquarters: Monroe, Wash. Forms Sales $(000): 16,400 Total Sales $(000): 82,000 6 Fiserv Direct Source

1 WorkflowOne Headquarters: Dayton, Ohio Annual Sales $(000): 1,200,000 Principal Officer(s): Greg Mosher, Chairman; Mike Zawalski, President, CEO Locations: 140 2 Proforma Headquarters: Cleveland Annual Sales $(000): 293,933 Principal Officer(s): Greg Muzzillo, Founder, Co-CEO; Vera Muzzillo, Co-CEO Locations: 600 3 American Solutions for Business Headquarters: Glenwood, Minn. Annual Sales $(000): 249,022 Principal Officer(s): Larry Zavadil, President, CEO Locations: 455 4 InnerWorkings Headquarters: Chicago Annual Sales $(000): 160,515 Principal Officer(s): Steven E. Zuccarini, CEO

Rank: 1 Company: WorkflowOne, Dayton, Ohio Sales $(000): 1,000,000 Principal Officer(s): Greg Mosher, Chairman, CEO Locations: 150 Rank: 2 Company: Proforma, Cleveland Sales $(000): 293,000 Principal Officer(s): Greg Muzzillo, Founder, Co-CEO; Vera Muzzillo, Co-CEO Locations: 650 Rank: 3 Company: American Solutions for Business, Glenwood, Minn. Sales $(000): 239,776 Principal Officer(s): Larry Zavadil, President Locations: 410 Rank: 4 Company: GBS, North Canton, Ohio Sales $(000): 90,143 Principal Officer(s): Eugene Calabria, President, CEO Locations: 12 Rank: 5 Company: Merrill Corp., Monroe, Wash. Sales $(000): 83,950 Principal Officer(s): Mark Rossi, President Locations: 6 Rank: 6 Company: The Shamrock Companies, Westlake, Ohio Sales

Rank: 1 Company: WorkflowOne, Dayton, Ohio Commercial Print Sales $(000): 135,000 Total Sales $(000): 1,000,000 Rank: 2 Company: Webb/Mason, Hunt Valley, Md. Commercial Print Sales $(000): 44,208 Total Sales $(000): 65,012 Rank: 3 Company: American Solutions for Business, Glenwood, Minn. Commercial Print Sales $(000): 23,978 Total Sales $(000): 239,776 Rank: 4 Company: The Shamrock Companies, Westlake, Ohio Commercial Print Sales $(000): 21,957 Total Sales $(000): 75,715 Rank: 5 Company: Jerome Group, Maryland Heights, Mo. Commercial Print Sales $(000): 18,604 Total Sales $(000): 44,295 Rank: 6 Company: Brown & Partners, Blue Bell, Pa. Commercial Print Sales $(000): 18,197 Total Sales

Rank: 1 Company: WorkflowOne, Dayton, Ohio Forms Sales $(000): 338,000 Total Sales $(000): 1,000,000 Rank: 2 Company: American Solutions for Business, Glenwood, Minn. Forms Sales $(000): 66,178 Total Sales $(000): 239,776 Rank: 3 Company :Data Supplies, Duluth, Ga. Forms Sales $(000): 28,678 Total Sales $(000): 73,533 Rank: 4 Company: Fiserv Direct Source, New Berlin, Wis. Forms Sales $(000): 19,600 Total Sales $(000): 35,000 Rank: 5 Company: Great American Business Products, Houston Forms Sales $(000): 19,563 Total Sales $(000): 35,570 Rank: 6 Company: GBS, North Canton, Ohio Forms Sales $(000): 18,930 Total Sales $(000): 90,143 Rank: 7 Company: Merrill

your company is about to launch a new direct mail campaign. You’ve exhausted all of your creative energy by designing eye-catching, persuasive mailers to elicit interest from recipients. However, your efforts won’t matter much if you aren’t mailing to the appropriate lists. “There is a formula well known among the direct marketing specialist. The mailing list provides 40 percent of the success of a campaign, the message provides another 40 percent and finally, the creativity provides the additional 20 percent,” noted Jim Spicuzza, executive vice president of marketing and vendor relations, The Shamrock Companies, Westlake, Ohio. The average success rate of direct mail is 2 percent

Technology tools offer distributors a lifeline to future prosperity. Charles Darwin theorized that it isn't the strongest species that survive, nor even the most intelligent, but the ones most responsive to change. For print distributors, the father of evolution's pronouncement underscores their need to adapt to the tools of technology if they hope to have a fighting chance in today's marketplace. "Distributors who don't have a technological edge will be lost," acknowledged Steve Stone, president of Western Business Forms, Fresno, Calif. While there's no substitute for solid salesmanship, those skills must be coupled with the convenience and efficiency that only technology provides in

Distributors talk about evaluating and compensating their sales representatives' job performances. These are penny-pinching times and, more than ever, sales professionals must go the extra mile to edge out competitors and convince customers to expend precious financial resources. So, just what is it that keeps printed products distributors going day after day? Here, 12 company executives—identified in the chart below— share their views on compensating, training and hiring. New Blood When it comes to hiring sales representatives, the consensus is that industry experience is a definite plus, although both Sherie Bartlett and Walt Smith observed that it isn't always easy to come by. Mark