Symbology

On January 1, a new coupon bar code will be implemented affecting manufacturers, retailers and processors. Initially, an “interim” code will be used that includes a GS1 DataBar code and a GTIN 12 (UPC-A) code. In 2010, the GS1 DataBar coupon code will stand alone. This new code structure is the most complex of any code introduced by GS1. Its huge data capacity allows users greater flexibility for cross marketing of products via joint offers, enhanced tracking and fraud prevention. Producing an accurate GS1 DataBar Coupon Code file, however, requires advanced technology and expertise. Headquartered in Maple Grove, Minn., Symbology’s custom-engineered system produces and

DMIA’s annual Print Solutions conference and exposition will be held Oct. 3-5 at the Donald E. Stephens Convention Center in Rosemont, Ill. The conference will provide three days of educational sessions, including a presentation by this year’s keynote speaker, Newt Gingrich, former Speaker of the House and co-author of “Contract with America.” Join Gingrich as he analyzes the current political climate in Washington, DC, and educates attendees on effective leadership. This year’s conference will feature equipment demonstrations, offering distributors better insight into how various applications are produced. In addition, exchange centers will be located on the show floor with more than 34 hours of

Ted Schultze, a leader in the automatic identification and data capture (AIDC) and bar coding fields at Symbology, Minneapolis, has been installed as an expert provider in the Association for Automatic Identification and Mobility (AIM) Global Authority Speakers Bureau. AIM established the database of industry experts to help meet a growing need for qualified speakers at worldwide conferences and summits. Featured topics relate to various aspects of automatic identification and mobility aspects, such as bar coding and RFID. Schultze, a pioneer in bar coding, will be available to speak on any aspect of the topic as well as on more general AIDC topics. Special

Ted Schultze of Symbology, Maple Grove, Minn., was installed as an expert provider in the Association for Automatic Identification and Mobility (AIM) Global’s Authority Speakers Bureau. AIM Global recently established this database of industry experts to help meet a growing need for qualified speakers at worldwide conferences and summits. Featured topics relate to various aspects of automatic identification and mobility aspects, such as bar coding and RFID. Schultze, a longtime leader in the automatic identification and data capture (AIDC) and bar coding fields, will be available to speak about any aspect of bar coding, as well as on more general AIDC topics. There will

No matter where it will be used, there is a bar-coded product right for the job. Ever heard the one about four people named Everybody, Somebody, Anybody and Nobody? Well, there was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did. Bar codes are a lot like that. At one time bar codes were strictly the province of the very largest retailers. Today, they have become so woven into the fabric of daily life that most people hardly even notice them. So why do so few distributors actually offer them?

Bar code accuracy solidifies customer satisfaction By Carol Katarsky Since the late 1980s, retailers have assessed fines and penalties to manufacturers of bar codes that do not scan properly. These assessments, sometimes referred to as Automatic Cost Recovery (ACR), are used to recover the cost of im-properly printed bar codes. "If a scented candle incorrectly scans as a three-pack of athletic socks, a retailer's inventory can be thrown off for an entire year. Now imagine the problem a single product can cause at hundreds of retail outfits around the nation. These are the costs that ACR is designed to recover," said Eric Rudolf, director of marketing at