May 1, 2009
Christian Audigier makes it look so easy. Granted the exclusive rights to the designs of Don Ed Hardy (aka the Godfather of Tattoo) in 2004, Audigier launched what has become the explosive Ed Hardy brand of apparel. Dubbed “street couture,” the Ed Hardy line has collected an eclectic following along the way, covering the gamut of music powerhouses from Pop queens Madonna and Britney Spears to rocker Brett Michaels and hip-hop’s Kanye West.
