Value Graphics

Creative Sales Keep Continuous Forms Going
July 1, 2005

No longer the workhorse of the industry, continuous forms can still create strong sales Cut-sheets, single-parts, electronic forms… All have eaten away at continuous forms' previous dominance as the heavyweight workhorse of the forms world. Despite this evolution in customers' needs and desires, manufacturers maintain that continuous can still be a strong selling point for forms distributors. "Continuous has been declining over the past several years; it's down 50 percent from 10 years ago," said Kenneth Adams, president of Central States Business Forms, Dewey, Okla. "In just the past six months, it's down 5 percent or so. There's been a shift to smaller orders. The larger