Victor Printing

Victor Printing, Sharon, Pa., recently installed a KPG DirectPress 5034 DI to demonstrate the company's commitment to enhancing its printing capabilities. The new DirectPress 5034 is a four-color, waterless, offset printing system that eliminates the time and expense of producing conventional film and plates. Files are imaged onto plates already mounted on the cylinders, resulting in lithographic printing at a substantial savings in cost and time. "We decided to purchase the system because direct image printing allows us to offer more competitive pricing on short- to medium- run four-color jobs," said Bill Richards, partner. Direct image printing is compatible with documents that measure up to 13x18˝. Established in

Online ordering, online proofing and variable data bring newness to commercial printing products. Identifying what is new in the commercial printing arena can be a difficult task. As a product niche that covers everything from splashy marketing brochures and booklets to image-heavy point-of-purchase displays and postcards, commercial printing is typically versatile and often looks new with every application. But, there is a significant change occurring in commercial printing that brings newness to high-quality product production. Quick and Easy According to Terry Richards, president of Victor Printing, Sharon, Pa., the newest trends in commercial printing products are how they're ordered, how they're proofed

In order to keep ahead of its digital prepress file demand, Victor Printing, Sharon, Pa., has updated its prepress technology and added state-of-the-art equipment to its collection. "Victor Printing, and more importantly our distributors, will benefit from enhanced print quality and increased throughput within the prepress department and on press, specifically in the make-ready time," said Marketing Director Sharon Bieganski in a recent press release. Victor Printing has installed all new Dell servers, a workflow system upgrade and a PlateRite 4300 CTP system, which directly produces plates from computer workstations—eliminating the need for film. For more information, call (800) 443-2845.

Fresh but forgotten by some, this technology has got big answers for even bigger dilemmas. David Howard's client had a problem. A marketing director for a local bank wanted brochures printed for all 20 of the financial institution's branches, but she needed the brochures to be personalized for each branch. In addition, she only wanted a few thousand brochures printed at a time because she did not want to be tied to one marketing message for an entire year. Fortunately, Howard, who happens to be the marketing manager for Victor Printing, Sharon, Pa., had an ace up his sleeve—the Indigo Ultrasream 2000. Like

As forms margins shrink, commercial printing offers new opportunities By Barbara A. Bucci As demand for traditional business forms products declines, it is increasing for colored brochures, catalogs and direct mail pieces. Distributors are "naturals" for this market because they already know some printing techniques. However, making the move from forms to commercial printing can be daunting. "From my experience at trade shows, neophytes don't want anything to do with commercial printing. If you want to keep selling printing, you'll have to sell commercial printing as well," said Joe Kulis, director of sales for Ed Garvey & Company, Niles, Ill. According to Kulis