Ward/Kraft

Ward/Kraft Installs HP Indigo 3050
July 12, 2005

Ward/Kraft, Ft. Scott, Kan., recently upgraded to a new HP Indigo 3050 printer. The system increases the company's capacity for digital-color printing, as well as provides customers with variable-color capability. According to company management, the upgrade was necessary for faster production, higher-quality digital output and variable capability. Offline equipment was also added to complement the commercial product line, including equipment for folding, diecutting, punching, binding and transfer tape applications. Ward/Kraft also offers on-site seminars to educate distributors on the value of selling promotional color printing. The seminars include collateral and an ROI CD that can be used

Ward/Kraft Produces Patient Privacy Labels
March 22, 2005

Ward/Kraft, Fort Scott, Kan., recently introduced a line of stock patient privacy labels that can be applied as cover-up labels over confidential information on prescription bottles, packages, bags and glass containers. The labels are available for immediate shipment from the company's Fredericktown, Ohio, location. For more information, visit www.wardkraft.com.

Ward/Kraft Names Dambek Vacation Winner
March 8, 2005

Ward/Kraft, Fort Scott, Kan., recently named Dave Dambek of Numina Systems, Burr Ridge, Ill., as the first winner in its 2004-2005 Vacation Sales Incentive Program. Dambek earned the prize as a result of Numina Systems entering new label orders in excess of $100,000 since the program began last September. The prize includes a seven-day/six-night trip to either a Sandals or Beaches resort, or aboard a Carnival cruise ship. Ward/Kraft's Vacation Sales Incentive Program rewards distributors with varying levels of vacations based on achieving $50,000, $75,000 or $100,000 in new orders for products or services, including presentation folders, plastic cards, magnets, printing in four

Ward/Kraft Purchases High-Speed Printer
February 22, 2005

The Short-Run division of Ward/Kraft, Fort Scott, Kan., recently added an Indigo 3050 printer to its line-up, which will replace the current E Pro 1000 printer. The E Pro 1000 prints four-color process on both sides and provides variable imaging at the same time in black. However, the machine's lack of speed and inability to produce high-impact, one-to-one marketing pieces prompted Ward/Kraft to purchase the Indigo 3050. The new machine can print in six colors on both sides at twice the speed of the E Pro 1000, as well as print in full variable color. For more information,

The Check Is in the (Direct) Mail
January 1, 2005

Short-run, digitally produced direct mail could be the next big thing. Distributors have long prided themselves on their ability to save money for their customers by finding the lowest-cost vendors, streamlining workflow and using forms management strategies. But, with so many products becoming commodity items, those time-worn strategies are no longer enough to keep distributors' businesses healthy and growing. Savvy distributors are searching out products and services resistant to such price erosion. One potentially lucrative avenue is direct mail. According to the Direct Marketing Association (DMA), in 2003, approximately $49 billion was spent on direct mail services—including postage, agency fees, printing and bindery—up from

New Stock Magnet at Ward/Kraft
October 5, 2004

Ward/Kraft, a manufacturer of innovative business documents, based in Fort Scott, Kan., recently announced its new blank stock integrated magnets. The product is produced on standard 32# ledger with an integrated magnet located in the lower third of the sheet. It is laser and ink jet compatible, and is available in full carton quantities. Ward/Kraft suggests distributors target any company wanting higher "mindshare" impact with their customers. The mini-billboard can be affixed to refrigerators, file cabinets, equipment, furnaces, CPU's and other metallic objects. The integrated magnet measures 8-3/16" from the top of the 8-1/2x11" form, and it is centered

Ward/Kraft Launches Pocket Promotions
September 21, 2004

Ward/Kraft, based in Ft. Scott, Kan., recently announced its new line of promotional pocket applications--Pocket Promotions, which consist of a poly pocket attached to an adhesive liner that can be affixed to various types of products. The poly window allows for high-impact messages to be viewed during sales presentations, and the removable adhesive lets sales representatives replace the window. Ward/Kraft also offers a CD poly window holder that can be affixed to the inside of presentation folders and other promotional literature. Ward/Kraft produces business documents, labels, plastic cards, promotional products, digital printing, magnetic applications and imaging. The company has production facilities

Ward/Kraft Offers DNA Envelopes
July 14, 2004

Ward/Kraft, Ft. Scott, Kan., now produces a new sample transportation document to move DNA collection from one location to a testing lab and return it to the issuing authority. The patent-pending document includes a transport envelope, storage envelope, barcode integrated labels, cross reference numbering and locations for fingerprinting. Various envelope designs are available, depending on the type of collection being transferred and the level of tamper-evident security needed. Online camera verification can be used to ensure accuracy of barcoding and numbering. "Ward/Kraft has produced many types of pocket forms in the past, however, this application can open new doors for distributors in law enforcement, forensics,

Ward/Kraft's DualScript Passes Converter Listing Criteria
June 15, 2004

Ward/Kraft, Ft. Scott, Kan., has passed the Lexmark performance criteria for the manufacturing of Duplex Printed Pharmacy Script Labels and will be included on the converter list under the Duplex Printing category. Ward/Kraft met or exceeded the standard for all T-series printers in this category and is the only manufacturer listed that exclusively serves the independent distributor market. Additionally, Ward/Kraft has long maintained a listing under the Dual Web Script label category as the only manufacturer serving the independent market. Ward/Kraft's capabilities in the dual-web pharmacy script product line include, high volume multiple-web production, up to six-color printing and hundreds of die configurations,

Merge into Modern Thinking With Digital Printing
June 1, 2004

New perspectives lead to better profits for distributors. Many in the forms industry would agree that digital printing has had its share of resistance from distributors. Although the technology for this market has been in existence for a while, some still doubt its earning potential, and others have chosen to avoid the learning curve involved. But, two manufacturers offer another way of looking at digital printing. They both provide new perspectives to convince distributors that this niche is well worth their while. In addition, one manufacturer shines a light on more advanced technology, allowing distributors to profit from selling programs, as opposed to the