Weber Marking Systems, Inc.

Going for the Gold
September 1, 2008

Michael Phelps wasn’t the only headline maker at the 2008 Beijing Olympic Games. In fact, the arguable unsung hero of the games, ensuring attendees from around the globe were able to cheer on their respective homeland, was a mere 0.3 square millimeter chip boasting 50 microns in thickness. It is known in the industry as the Radio Frequency Identification (RFID) chip. According to the Beijing Municipal Science and Technology Commission, more than 16 million tickets were embedded with RFID chips, marking the technology’s first-ever appearance in the Olympic Games. The goal: to prevent the occurrence of counterfeit door tickets, thereby simplifying the event ticket