Western States Envelope & Label
Many businesses know the value of visual marketing to potential customers—visuals highlight a product’s functionality, aesthetics and especially potential. So the stage is set, the curtain is up and it’s time for a product exhibition. Here, companies give examples of new products, best sellers or items they are proud to showcase.
Last year, Keith S. Walters, chairman, president and CEO of Midlothian, Texas-based Ennis Inc., encouraged members of the industry to promote printing as “not only a solution for customers, but a more cost-effective solution than newer technologies.”
What can do a four-color changeover in three minutes, is virtually waste-free and combines maximum productivity with quality?
Live chats with customer service. Enhanced product shopping and 24/7 online ordering. Ideas and tips for greener business practices. These are just a few of the new website offerings available to help Western States Envelope & Label customers grow their business.
Midlothian, Texas-based Ennis has once again clinched the number-one spot in Print Professional's Top 100 Suppliers list. But despite years of success, the company is far from complacent. In 2011, Ennis managed to outdo itself with annual sales totaling $550 million, compared to last year's showing of $517.7 million.
It's the first thing customers notice when they are trolling supermarket aisles and retail giants—labels stuck to bottles and jars and tags hanging from shirts, pants and shoes. For some consumers, it may be what helps them pick between Skippy or Jif, Pepsi over Coke or helps them choose what to pour over their salads.