Bannockburn, Illinois

Efficient and more accessible than ever, mailers are everywhere. Denoting any format that doesn't require an outer envelope, mailers not only eliminate the labor costs for folding, sealing and stuffing, they can prevent embarrassing mismatches, making them affordable and, ultimately, very effective vehicles. And while industry professionals report that the traditional peel-back mailer market is maturing, the use of self-mailers and pressure-seal products is on the rise—another effect of the boom in laser printer usage. "One-part fold-and-seal is the fastest-growing market for mailers today," offered Dick Dennis, vice president of Bannockburn, Illinois-based Latitudes, a Moore Business. "Anything that is put into a

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