Boca Raton, Fla.

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Kevin Kwilinski has been appointed as the president and chief executive officer of Philadelphia-based PaperWorks Industries Inc., effective immediately. PaperWorks is an operating company of Sun Capital Partners, Boca Raton, Fla.

In a last-ditch effort to drive sales, many companies are increasing their social marketing spend. But by treating this technology as a Hail Mary pass, the gap between social media strategies and business value only continues to widen.

InfoSeal, Roanoke, Va., recently completed testing of its forms and equipment at the OCÉ North America Design Documents Systems Division facility in Boca Raton, Fla., and was issued a certificate of connectivity that allows InfoSeal to operate its pressure seal system in-line with its high-speed continuos and cut sheet LED printers. InfoSeal recognizes this strategic development as an important relationship to distributors when selling to accounts with OCÉ equipment. The company plans to continue developing partnerships such as this that will support distributors selling against the major directs. InfoSeal provides unique, printed, self-mailable documents and fold and seal mailing equipment through a nationwide

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