Boise, Idaho

Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Boise Inc., located in Bensenville, Ill., is expanding its comprehensive sustainability initiative, CHOICES, with the goal of providing professional guidance to help customers or consumers make informed, effective choices about the use of paper.

There’s no better time than the present—especially with the recent passing of Earth Day—to start using this month’s mystery product. Customers searching for an eco-friendly solution, take note and check out the following clues to guess what the product is:

Nestled in a pristine valley cut by the Boise River is Eagle, Idaho. In this idyllic setting is the new home to Camille Beckman, a wholesale merchant of fragrant beauty products. The beautiful Tudor-style facility is largely a result of years of careful and deliberate planning by Susan Roghani, owner of Camille Beckman. But it's not her new building that won a platinum award—it's her new catalog. Needless to say, Roghani didn't want just any catalog. She wanted it to be pleasing to the eye with every facet serving a dual purpose. The fact is, Roghani has used the same product information

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